Supporter Acquisition Manager - Merrifield Consultants : Job Details

Merrifield Consultants are partnering with an international eye care charity dedicated to preventing and treating avoidable blindness worldwide, to recruit a Supporter Acquisition Manager. This is an exciting opportunity to lead multi-channel campaigns that attract and engage new supporters and help to fund life-changing treatments.

Job details:

Location: London (Hybrid - Tuesday and Thursday in the office)

Contract: Permanent, Full-time (37.5 hours per week)

Salary: £45,000 - £48,000 per annum, depending on experience

Closing date: 19 August 2025

Key Responsibilities:

• Develop & deliver a long-term supporter acquisition strategy which aligns with the wider Fundraising & Communications strategy to create growth.
• Leading acquisition budgeting and forecasting by working with internal and external stakeholders to determine opportunities for investment and expected returns.
• Projecting long-term ROIs and planning and modelling supporter journeys.
• Establishing KPIs, monitoring, analysing and reporting them across campaigns.
• Tendering for key supplier partners and negotiating cost-effective contracts.
• Overseeing creative design and production for all supporter acquisition activity.
• Liaise with the Content Producer to ensure we have strong content for acquisition.
• Monitoring acquisition activity on a regular basis and working with partners and internal colleagues to optimise activity to secure the best possible returns.
• Work with the Data & Insight Manager to obtain relevant insight and data selections.
• Provide a regular internal overview on performance to internal stakeholders.
• Protect and develop brand, ensuring usage is within guidelines.
• Build and develop relationships with global fundraising colleagues.
• Contribute to and execute concepts from our innovation pipeline.
• Contribute to wider integrated marketing and engagement planning.
• Collaborate with the Relationships and Partnerships team to develop high value pathways to public giving.

Experience & Skills:

• Managing large customer or supporter recruitment budgets.
• A thorough understanding of the principles of direct and digital marketing, customer or supporter development and supporter or customer care.
• Developing and overseeing acquisition campaigns for a diverse range of audiences.
• Reviewing, developing and delivering integrated strategic supporter journeys.
• Overseeing the development of direct response creative, copy and design.
• Managing relationships with suppliers and internal clients.
• End-to-end project management including set-up and evaluation.
• Contributing to integrated campaign planning & delivery.
• Working with a range of fundraising channels and suppliers.

To apply or find out more, please contact Isabel at Merrifield Consultants at

We are committed to ethical recruitment practices and creating an inclusive recruitment process. We strongly encourage applications from people of all backgrounds, including those from diverse and minority communities. We believe that a diverse workforce is key to creating innovation and driving meaningful impact.

We practice a diverse and inclusive recruitment process that ensures equal opportunity for all we work with, irrespective of race, sexual orientation, mental or physical disability, age or gender. As an organisation, we encourage applications from all backgrounds and will ensure measures are met when required, to allow a fair process throughout.