Strategic Marketing Director - Charterhouse : Job Details

Charterhouse are seeking an experienced and forward-thinking Strategic Marketing Director to join their External Relations team.

This is a newly created and pivotal role within a dynamic and high-performing department, which aims to implement the most innovative and progressive engagement programmes within today's UK education sector.

The department has responsibility for setting the strategy and leading the delivery of all marketing, fundraising, community relations and events activities throughout the School.

Founded in 1611, Charterhouse is one of the world's leading coeducational independent schools, welcoming boarders and day pupils at 13+ entry and 16+ entry.

Strategic Marketing & Planning

• Develop and deliver integrated, multi-channel marketing strategies and targeted campaigns that strengthen brand positioning, engage priority audiences, drive recruitment, and support commercial and alumni objectives, reinforcing Charterhouse's reputation as a selective, academically strong, and forward-looking school
• Provide ongoing audience insight and map out audience journeys
• Work closely with the admissions, fundraising and commercial teams to design marketing tools that align with enquiry and application cycles, including open days, taster events and key conversion moments
• Collaborate closely with the wider Marketing and Communications team to ensure coordination of all marketing and engagement activity

Content & Campaigns

• Deliver a personalised and strategic flow of content from enquiry through to enrolment, across multiple stakeholder groups.
• Lead the creation and commissioning of rich, emotionally resonant content, including testimonials, stories and journeys. Delivery will be across written copy, video, photography, infographics, blogs and real-time stories.
• Plan, build and manage nurture sequences and drip campaigns for a variety of parent and commercial audiences
• Maintain a dynamic content calendar that supports key milestones in the admissions cycle, commercial events and development initiatives

Campaign Execution & Management

• Deliver integrated campaigns across digital, print and in-person channels, ensuring all activity is joined-up, brand-led and goal-oriented.
• Collaborate with the Admissions, Commercial and Fundraising teams to support their marketing goals with high-quality assets and campaign support.
• Ensure all campaigns are supported by clear timelines, budgets and KPIs - and measured for effectiveness and return on investment.
• Ensure the School's marketing communications are intuitive, easy to navigate and pleasant to interact with.

Insight & Evaluation

• Monitor performance across all campaigns and platforms, producing regular analysis and insights to inform future planning.
• Use tools such as Google Analytics, social metrics, admissions data and CRM reports to drive decision-making and continual improvement.
• Conduct competitor benchmarking to ensure Charterhouse remains a leader in school marketing innovation.
• A minimum of 5 years' experience in a strategic marketing role, with a strong track record of developing integrated campaigns and delivering results through performance analysis
• Experience in either premium service sectors, or global-facing brands/ organisations.
• An intuitive understanding of how brand, identity and emotion influence consumer choice.
• Commercially astute, able to balance strategic brand building with performance outcomes, and to use insight and analytics to guide decisions.
• Strong digital marketing skills - including social media management, email marketing, website CMS, and analytics.
• Confident in creating and delivering powerful, emotionally engaging content across platforms
• Technically capable across CRM

Charterhouse is an exceptional place to work. You will be part of a vibrant and inclusive community in a world-class school at the forefront of educational innovation.

Below are some practical benefits that are offered, complementing a generous renumeration package:

• Competitive contributory occupational pension scheme
• Cash Health Plan currently provided by +Medicash
• Access to an Employee Assistance Programme
• School fee remission (subject to eligibility).
• Membership of the School Sports Centre
• Membership of the School's 9-hole golf course at a reduced subscription
• Lunches, during your normal working day
• Free on-site parking
• Continuing professional development as part of the talent management programme.