Social Media Manager (Paid Specialist)
Full time
Garnett Keeler PR (B2B Agency)
Carshalton, Surrey (HYBRID role: 2 days office / 3 days home)
Salary: Up to £37,500 DOE (+ £4,000 annual bonus potential)
If you live and breathe paid campaigns and know your way around Ads Manager like it’s your second home, but also enjoy the opportunity to keep your organic content skills sharp, we would love to hear from you. We’re looking for a talented Social Media Manager (Paid Specialist) to join the growing social media team within our Surrey-based B2B PR agency.
About the Role
Paid media will be your core focus – leading campaigns across Meta, LinkedIn and TikTok for a range of blue-chip clients in our core sectors, which include commercial vehicles, animal health and aviation. But this role offers more than just a chance to work on paid campaigns: you’ll also play a key part in supporting the wider social team with community management and organic content projects. It’s a chance to broaden your experience, keep your day-to-day varied, and develop a well-rounded skill set across the full social media mix.
Key Responsibilities
Plan and manage paid social media campaigns across our client portfolio, with a focus on lead generation, brand visibility and driving website traffic.Oversee campaign structure, develop design briefs for our in-house creative team, and get hands on with ad copywriting, audience targeting, bidding strategies, testing creatives and budget allocation.Monitor and optimise campaign performance, providing regular reports and actionable insights to clients and the wider team.Advise clients on paid strategy, platform selection and best practices.Stay up to date with the latest paid & organic social trends, tools and platform updates, proactively identifying new opportunities.Collaborate with our PR and creative teams to integrate paid social into wider campaigns.Participate in brainstorming sessions and contribute creative ideas for campaigns.Track key metrics and KPIs for campaigns, providing valuable insights to inform future strategies.Support new business proposals and pitches, where paid social is a key element.Support the team with community management, including engaging with audiences, responding to comments and messages.Assist with organic content creation and scheduling, including mobile video editing, ensuring content is timely, relevant, and aligned with each client’s brand identity. About You
You’ll bring at least two years of hands-on experience in paid social, with a deep working knowledge of the back ends of platforms including Meta, LinkedIn and TikTok – not just familiarity, but real confidence navigating, optimising, and getting results, particularly in lead generation campaigns.Proven skills in campaign structuring, testing methodologies, audience building and segmentation, alongside funnel optimisation.Strong analytical skills – you must be confident using data to shape strategy, optimise performance and report clearly on results.Thorough awareness of GDPR and best practices in privacy-compliant advertising.Confident communicator with strong presentation, verbal and written skills.Creative thinker with a passion for all-things social media and digital marketing.Highly organised, able to manage multiple campaigns and projects concurrently.Commercially aware and business savvy.Collaborative team player, willing to support colleagues and contribute to a positive working environment.<span style="color: bla
