Social Media Manager - Helm Recruit Limited : Job Details

Social Media Manager | Birmingham | Up to £35k  

A fast-growing consumer brand is seeking a creative, strategic Social Media Manager to lead its digital presence and community engagement efforts.

This is a hands-on role for someone who thrives on authentic storytelling, understands the nuances of compliance, and knows how to build meaningful connections—especially through WhatsApp and other direct channels.

What You’ll Be Doing:

•     Social Media Strategy & Execution: Own the brand’s voice across Instagram, Facebook, X, and more; focusing on engagement, education, and community-building 

•     Content Creation: Plan and produce high-quality visuals, short-form videos, and copy that align with brand values and UK advertising regulations

•     WhatsApp Community Management: Grow and nurture private groups, delivering exclusive content and fostering brand advocacy

•     Customer Engagement: Be the first point of contact across social platforms, offering timely, helpful support and sparking positive interactions

•     Analytics & Reporting: Track performance, analyse engagement, and provide actionable insights to improve reach and resonance

What You’ll Bring:

•     Proven experience managing multi-platform social media accounts

•     Strong content planning and creation skills

•     Excellent customer service instincts

•     Familiarity with scheduling tools like Hootsuite or Buffer

•     Bonus: Experience with WhatsApp communities, graphic/video tools (Canva, Adobe), and knowledge of UK CAP Code & ASA guidelines

This role is based in Birmingham with occasional travel and out-of-hours work for events and filming. Salary is upto £35k.