Social Media and PR Executive - The Portfolio Group : Job Details

Who we are?

BrightHR is a leading tech company providing HR software and services to the SME market. We work in a fast-paced and exciting atmosphere; where no two days are the same, and we're looking to build our team further to develop the business through our marketing function.

Job Overview

The successful candidate will play a key role in growing BrightHR's presence on social media and through the press, on a global basis, through strategic planning, strong creativity and faultless execution. You will work closely with the internal teams within BrightHR and the wider Peninsula group, to deliver unforgettable campaigns to potential customers.

Day-to-Day Responsibilities

• Management of all organic social media activity for BrightHR and its spokespeople across multiple platforms.
• In-depth knowledge of various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, TikTok, YouTube, etc.
• Develop and execute social media strategies to increase brand awareness, audience engagement and drive website traffic
• Create engaging content for social media platforms, including writing copy, creating images, and working closely with our videographer
• Manage social media campaigns and track performance metrics to optimise campaigns and achieve goals
• Stay up-to-date with social media trends, tools, and best practices to ensure maximum effectiveness
• Collaborate with other teams to develop cross-functional campaigns that align with overall marketing objectives
• Provide regular reports on social media performance and suggest recommendations for improvement
• Support Paid Social Manager with paid social media campaigns
• Being a brand ambassador, guardian, and promoter of the BrightHR brand globally.
• Work with Business Analysts and Web Developers to ensure that the company website is up to date in line with ongoing activity.
• Working with the team to proactively seek creative ways of raising our profile in our key markets to generate revenue and strengthen our brand position.
• Work with specialists within the wider team to co-ordinate and execute multi-channel marketing campaigns, including email newsletters, print design, PR, digital and offline marketing.
• Tracking of lead generation activity with analysis of success.
• Developing and implementing PR strategies to promote our organization
• Building and maintaining relationships with media professionals
• Creating and distributing press releases and other PR materials
• Developing and maintaining a positive image of our organization in the public eye

What you bring to the team

Completed or working towards a formal marketing qualification would be an advantage but not essential. You'll also be able to demonstrate:

• Experience of working in a fast-paced marketing department.
• Ability to work effectively on own initiative and within a team environment.
• Strong understanding of social media marketing and PR.
• Able to demonstrate strong organisation and project management skills.
• Excellent communication skills-able to influence and communicate with stakeholders at all levels.
• A passion for creativity-always thinking up new ideas and ways to improve.
• Excellent copywriting/proofing skills.
• Experience of working with a CMS to manage website content.
• Knowledge of Google Analytics to monitor website activity.
• Self-motivation, with a proven record of achieving targets and meeting short deadlines.

If you are passionate about social media and PR, have a creative flair, and are looking for an exciting opportunity to grow your career in a dynamic and innovative environment, we would love to hear from you.

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