Senior Social Media Strategist - VML Enterprise Solutions : Job Details

We are seeking a passionate and experienced Senior Social Media Strategist for a 12-18 month Fixed Term Contract to join our Global Social Commerce Team. In this role, you will be responsible for developing and executing comprehensive social media strategies that unify paid and organic efforts to drive measurable results for our clients. You will work closely with client editorial, creative, and marketing teams to craft overall strategic visions and platform-specific content strategies, bringing creative vision to life through exceptional content that resonates with target audiences and drives online shopper experiences.

• Strategic Leadership: Develop and implement comprehensive social media strategies that align with client business objectives and drive measurable results. This includes defining target audiences, setting KPIs, and identifying key opportunities for growth.
• Paid & Organic Integration: Develop strategies that seamlessly integrate paid and organic social media efforts to maximize reach, engagement, and conversion.
• Content Strategy & Development: Collaborate with client editorial, creative, and marketing teams to develop engaging and innovative content strategies that resonate with target audiences and drive online shopper experiences.
• Platform Expertise: Maintain a deep understanding of social media platforms, best practices, and emerging trends, and leverage this knowledge to develop innovative and effective strategies.
• Client Management: Build and maintain strong relationships with clients, acting as a trusted advisor and providing strategic guidance on social media best practices.
• Brief Response & Execution: Digest, interpret, and respond to briefs in a fast-paced environment, ensuring that strategies are aligned with client objectives and delivered on time and within budget.
• Performance Analysis & Reporting: Track and analyze social media performance, providing regular reports and insights to clients and internal stakeholders.
• Project Leadership: Lead social media projects from inception to completion, ensuring that they are delivered on time, within budget, and to the highest standards.
• Presentation & Communication: Confidently present strategic thinking and creative solutions to clients, including senior-level executives.
• Innovation & Thought Leadership: Stay abreast of the latest social media trends and technologies, and proactively identify opportunities for innovation and improvement.
• Collaboration: Work closely with internal teams, including creative, media, and analytics, to ensure that social media strategies are integrated with overall marketing efforts.
• Client Location Work: Willingness to work at client locations as needed.

• Talented, enthusiastic, focused, and professional.
• Strong attention to detail with an understanding of design fundamentals.
• Positive and outgoing creative thinker, seeking pragmatic and creative solutions and seeing challenges as shining opportunities.
• Adaptable and thrives in a fast-paced environment.
• Passionate about inspiring outstanding online shopper experiences for consumers and brands, no matter what product, service, sector, device, or channel!
• Customer-first mindset with the maturity and initiative to keep clients happy.
• Excellent presentation and communication skills, with the ability to understand and communicate complex concepts.
• Confident in recommending creative solutions to clients.
• Degree qualified, ideally in Marketing, Advertising, Digital Marketing, Communications, or Business (subject specific is not essential).
• Proven experience in digesting, interpreting, and responding to briefs in a high-paced environment.
• Hands-on experience in a social strategist role – either brand or agency side
• Highly consultative with a deep understanding of social media platforms, best practices, and innovation.
• Experience working with global brands, partnering with senior clients, and leading projects.
• Experience in the consumer packaged goods (CPG) or related industry (e.g., personal care, household products, food & beverage) is highly desirable. This includes understanding the unique challenges and opportunities within this sector, such as navigating complex regulatory environments, managing brand reputation, and driving online sales through social commerce.
• Passionate about social media, digital, and commerce, and about the possibilities of revolutionizing commerce through social channels.

• Experience with social listening tools and analytics platforms (e.g., Sprinklr, Brandwatch, NetBase Quid, Google Analytics, Adobe Analytics).
• Experience with social media advertising platforms (e.g., Facebook Ads Manager, Twitter Ads, LinkedIn Campaign Manager).
• Experience with influencer marketing and content creation.
• Strong understanding of SEO principles and best practices.
• Experience with A/B testing and optimization.
• Excellent written and verbal communication skills.
• Strong organizational and time management skills.
• Ability to work independently and as part of a team.

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

Our Enterprise Solutions division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms. With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.