Senior Social Media Manager - Walker and Sloan Ltd : Job Details

Walker and Sloan are partnering with a fully serviced marketing agency in London, as they are keen to bring on board a Senior Social Media Manager to the team on a full time basis to support the Head of Social.

Salary: £50k+

Location: London Hybrid 3 days in HQ!

Role Introduction

As Senior Social Media Manager within the Social Media team, you’ll play a vital role in pushing our service line forward - both by ensuring all existing client strategies are delivered to the highest standard and by helping structure and deliver pitches to win new business.

You’ll work directly alongside and support the Head of Social Media by monitoring day-to-day execution of client strategies to check that each project has a robust and considered social strategy underpinned by clear aims, KPIs and a tactical delivery plan to hit objectives. You’ll be the project manager and key owner for multiple client projects, across a range of industries and social channels, and be required to self-sufficiently manage your time as priorities and deliverables change. Within your projects, you’ll have visibility of the profi tability of client projects and be required to think commercially about how projects should best be delivered - on budget and on time.

As part of the pitch team for many new projects, you’ll contribute to identifying new business opportunities for the department, leading chemistry meetings, compiling pitch decks and winning new work. You will be a go-to individual in the social media industry with a known personal brand, due to your online content sharing as well as public speaking at relevant conferences and events.

As a senior member of the service line, you’ll take a lead in mentoring and developing our Social Media Executives and Specialists, by overseeing their output and keeping team members accountable to our high-quality ‘First Time Right’ approach. You will research and analyse industry trends and publications daily; distilling key information to the Social Media team in order to foster an ethos of continual research and an up-to-date working knowledge of social disciplines and trends

Responsibilities & Required Skills

Hands-on delivery - You will design and implement world-class strategies for our client accounts, and work with our Social Media Specialist and Social Media Executive on day-to-day delivery. You will also be responsible for tasks such as campaign set up/creation, optimisation of messaging/TOV/creative (test & learn approach), audit work, & consulting.

New business and pitching - Alongside working on tenders and pitches for new business, you actively identify and present growth opportunities with existing clients for the department - helping to lead chemistry meetings, compile pitch decks and win new work. You advocate for the Social Media service line through events, conferences, podcasts, interviews and online content sharing as part of your personal brand.

Performance-driven - You will appraise the performance of social across all of our clients and proactively make recommendations and strategy pivots to the team in order to achieve the best results for our clients.

Reporting - You’ll contribute to key project reports and strategy renewals to demonstrate campaign successes and learnings to our clients, and use this reporting to ensure client targets are met and surpassed.

Commercially-minded - You have an understanding of profitability on client projects and use this knowledge when working with the social media team to deliver projects on budget and on time.

Quality assurance - You make sure that all work that’s put in front of clients and internal stakeholders meets the expected high quality standard.

Training and mentoring - You will support Social Media Executives and Social Media Specialists with their training and guide them to deliver high-quality outputs for clients.

Collaboration - Ensure that all social media activity for our clients complements and is consistent with marketing activity across other service lines, such as Content & PR, Email Marketing and Paid Media.

A well-rounded, mature approach to social media - Creating the best social media content needs an eye for both creativity and data, as you’ll be required to think of innovative ideas for our clients through leaning on analytical insights and audience psychology to see what’s working best.

Up-to-date knowledge - Obsessed with your craft, you know that social media changes daily and therefore regularly absorb and teach the latest trends, news and tactics to share best practice and campaign examples with our clients and wider marketing team. You have expert knowledge of how each platform works and their role in the marketing mix.

Independent and proactive project management - Able to work on multiple client accounts at any given time and accurately prioritise and manage your workload and deadlines, whilst supporting the Head of Social Media on a variety of fast-moving tasks and projects.

Communication and relationship management - Must be able to articulately and enthusiastically lead internal and external client meetings to build immediate rapport with