Senior Performance Marketing Manager - Crypto iGaming - Candidate Source - TEAM : Job Details

Senior Performance Marketing Manager - Crypto iGaming

Candidate Source - TEAM

Job Location : London, UK

Posted on : 31/08/2025 - Valid Till : 07/09/2025

Job Description :
A young and growing crypto igaming startup that’s redefining the future of gaming with blockchain technology and decentralized economies. Their mission is to create innovative, immersive experiences for players while integrating crypto in ways that push the envelope. As a young and dynamic team, they are looking for a Senior Performance Marketing Manager who knows how to navigate the high-stakes world of paid acquisition, crypto-native audiences, and the nuances of the gambling vertical. Along with a competitive salary, you will receive a range of benefits including:
  • Full ownership of your growth channel(s)
  • Opportunity to shape a growing team and scale acquisition globally
  • Freedom to test, fail, and scale fast — backed by a team that knows how to win
Role Overview:As the Senior Performance Marketing Manager, you’ll lead and scale their global paid acquisition efforts across multiple channels, with a core focus on acquiring high-LTV players for our crypto gambling partners. This is a senior, strategic, and hands-on role — perfect for someone who’s not afraid to get in the weeds, optimize well, and scale fast.Key Responsibilities:
  • Own and lead paid acquisition strategies across channels: Google Ads (where possible), native, programmatic, display, pop-under, push, and Telegram/crypto-focused media buying
  • Identify and scale high-performing campaigns targeting crypto-native gambling audiences
  • Manage six-figure+ monthly ad budgets with a laser focus on CPA, ROAS, and LTV
  • Work closely with creative, landing page, and funnel optimization teams to iterate quickly and drive conversions
  • Build and manage relationships with networks, affiliates, and third-party ad tech vendors
  • Run competitor research, market analysis, and campaign benchmarking
  • Track, analyze, and report on performance KPIs using visualisation platforms
  • Stay on top of trends in crypto, iGaming, ad fraud, and emerging acquisition channels (especially in Web3)
We’re looking for a Senior Performance Marketing Manager with:
  • Extensive experience in performance marketing, with experience in crypto, gambling, or high-risk verticals
  • Deep understanding of paid media buying in both Web2 and Web3 ecosystems
  • Proven track record of scaling paid campaigns profitably
  • Experience with native ad platforms (e.g., Taboola, Outbrain, other), programmatic, and crypto-specific channels (e.g., Coinzilla, Bitmedia)
  • Familiarity with compliance, ad cloaking, GEO targeting, and ad account risk mitigation in gambling verticals
  • Advanced analytics skills and experience working with conversion tracking, postback URLs, and affiliate platforms
  • Entrepreneurial mindset — comfortable working in fast-paced, performance-driven environments
To apply for this role as Senior Performance Marketing Manager, please click apply online and upload an updated copy of your CV. Note: The job title of ‘Senior’ relates simply to the level of experience and has no relevance to age. You are encouraged to apply for any opportunities that you feel to be suitable, irrespective of age or level of experience.Candidate Source Ltd is an advertising agency.  Once you have submitted your application it will be passed to the third party Recruiter who is responsible for processing your application. This will include holding and sharing your personal data, our legal basis for this is legitimate interest subject to your declared interest in a job. Our privacy policy can be found on our website and we can be contacted to confirm who your application has been forwarded to.

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