Senior Paid Media Exec Hybrid - Forward Role : Job Details

Senior Paid Media Executive

Salary: up to £36kLocation: Huddersfield – 2 days in office Contract Type: Permanent, Full-timeReporting to: Head of Paid Media

About Our Client

Our client is an established and growing B2C retailer operating two successful ecommerce brands. With a strong digital presence and ambitious growth plans, they're looking to strengthen their internal marketing capabilities by bringing key paid media functions in-house.

This represents an exciting opportunity to join a business at a pivotal moment in their digital maturity journey, where your expertise will directly impact the growth and success of two well-established consumer brands.

The Opportunity

We're seeking a hands-on, analytically-minded Senior Paid Media Executive to take ownership of search advertising operations across our client's portfolio. This is a newly created role designed to initially work alongside their current agency partners before transitioning to full internal ownership of the paid search function.

This position offers genuine career progression and the chance to build something from the ground up - you'll be instrumental in establishing best practices, processes, and strategy that will shape the future of their paid media operations.

What You'll Be Doing

Campaign Management & Optimisation

• Execute end-to-end Google Ads campaign management including keyword strategy, ad copywriting, bidding optimisation, and campaign structuring
• Monitor daily performance across key metrics (ROAS, CPA, CTR, Quality Score) and implement data-driven optimisations
• Conduct A/B testing across multiple campaign elements to drive continuous improvement

Analytics & Reporting

• Leverage Google Ads, GA4, and Looker Studio to analyse performance and identify growth opportunities
• Provide regular performance reports and strategic insights to internal stakeholders
• Translate complex data into actionable recommendations for campaign improvement

Cross-Functional Collaboration

• Partner with ecommerce, product, and creative teams to align campaigns with business initiatives
• Contribute to budget planning, forecasting, and strategic planning processes
• Identify opportunities for landing page and conversion rate optimisation based on campaign insights

What We're Looking For

Essential Experience

• 2-3 years of hands-on Google Ads management experience, either in-house or agency-side – eCommerce / Google Shopping experience is a must for this!
• Independent operational capability within Google Ads and related analytics platforms
• Strong analytical skills with proven ability to identify and implement performance improvements
• Clear communication skills for presenting insights and collaborating across teams
• Self-motivated approach with ability to work autonomously and take ownership

Desirable Experience

• Previous experience working with ecommerce retailers
• Knowledge of Google Shopping campaigns and feed-based advertising
• Experience managing agency-to-in-house transitions
• Exposure to Microsoft Ads and Performance Max campaigns
• Understanding of conversion rate optimisation and landing page best practices

What Our Client Offers

Professional Development

• Direct ownership of a high-impact performance channel across two established brands
• Strategic exposure with input into senior marketing decision-making
• Skill development opportunity to build and document processes from the ground up
• Visible impact where your contributions directly influence business growth

Working Environment

• Collaborative, fast-paced culture where innovation is encouraged
• Opportunity to influence the digital maturity of an established business
• Clear progression pathway as the paid media function expands
• Supportive leadership team committed to your professional development

Next Steps

This is an exceptional opportunity for a driven paid media professional to take their career to the next level while making a significant impact on business growth. Our client offers the perfect environment for someone looking to develop their strategic thinking while maintaining hands-on campaign execution.

If you're ready to take ownership of a crucial growth channel and help shape the future of paid media for two successful ecommerce brands, we'd love to hear from you.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.Forward Role is operating as an employment agency.