Senior Media Investment Manager - Appcast Enterprise : Job Details

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question. 

With category leading brands such as Sensodyne, Voltaren and Centrum, built on trusted science and human understanding, and combined with our passion, knowledge, and expertise, we’re uniquely placed to do this and to grow a strong, successful business.  

This is an exciting time to join us and help shape the future. It’s an opportunity to be part of something special. 

About the role  

The Global Media Investment Manager is primarily responsible for implementing Haleon’s biddable media approach and ensuring local teams have a transparent path to buy media through. The role also covers all other media channels, working with the Global Media Investment Director to further grow the business. 

The role will be part of the Global Media team, reporting into the Global Media Investment Director. As a Media Investment Manager, responsibilities will include supporting the delivery and implementation of strategic biddable partnerships, helping markets implement best practice optimizations, managing the agency and global ad tech vendors, identifying future biddable opportunities, supporting the media investment director in day-to-day projects. 

This role reports to the Global Media Investment Director. 

Keyresponsibilities  

• Support local BU Media Leads to implement the Global media buying strategy. 

• Responsible for creating, cascading and showcasing internal case studies (focusing on; diversify channel mix, reduce the long-tail and deliver sustainability and DEI)  

• Responsible for creating the annual audit results and ensuring 100% accuracy. 

• Take ownership for the management and growth of tier 2 media partners (Spotify, Teads, Insider, etc) 

• Support BU Media Leads to move 10-15% of investment from the programmatic ecosystem to a publisher direct activation. 

• Own the day-to-day management of the clean supply path initiative. 

• Manage the ad technology used for media buying, including seat and billings, account access, optimisation audits. 

• Work in conjunction with the Global partnerships director to support the day-to-day management of global partners and landing tactical elements of the JBPs. 

• Manage the day-to-day relationship with the global attention vendor and implement across markets. 

• Responsible for driving investment into new digital channels (e.g., Digital Audio, Digital OOH & DEI) 

• Create and own monthly investment ‘drop-in clinics’ for BU Media Leads 

• Working in tandem with the media operations team to ensure all BUs have the correct access to ad tech and appropriate level of capability. 

• Create the media element of the quarterly and annual investors report. 

Qualifications and skills