Senior Marketing Manager - Michael Page Marketing : Job Details

Developing and executing high impact B2B marketing strategies across multi digital channels, content, and the performance management.

Working closely with Sales, Product, and senior stakeholders, you'll lead multi-channel campaigns that drive measurable results. With a strong understanding of the full customer journey, you'll oversee everything from demand generation to lead nurturing, campaign optimisation, and reporting

Client Details

A leading B2B tech company in London.

Description

• Develop and execute integrated B2B marketing strategies aligned to commercial objectives.
• Plan and deliver multi-channel campaigns across email, digital, content, and social.
• Own demand generation activity and continuously optimise for performance and ROI.
• Analyse campaign and funnel performance (MQL/SQL), providing actionable insights.
• Work closely with sales to align marketing activity and support pipeline acceleration.
• Ensure a seamless customer experience across the digital journey.
• Manage, coach, and develop a high-performing marketing team.
• Oversee budgets, ensuring efficient and impactful marketing spend.
• Leverage customer insights and market research to refine messaging and targeting.
• Manage third party relationships to support campaign delivery.

Profile

• Proven track record in lead generation and multi-channel campaign delivery.
• Strong knowledge of the MQL/SQL funnel and marketing-sales alignment.
• Hands on experience with CRM and automation platforms (e.g., Salesforce, HubSpot, Marketo).
• Excellent analytical skills with the ability to turn data into strategy.
• Demonstrated team leadership and people development skills.
• Strong organisational and project management abilities.

Job Offer

• Salary of £60,000-£65,000 per annum, based on experience.
• Permanent role.
• Hybrid working in London office