Senior Marketing Manager - Michael Page Digital : Job Details

This is an exciting opportunity for a strategic marketer who is passionate about driving brand growth, enhancing customer engagement, and delivering impactful marketing strategies that make a difference.

Client Details

Global medical device business

Description

• Develop and implement comprehensive brand activation plans for our portfolio in the UK market.
• Identify and analyse market trends, customer insights, and competitive landscape to inform branding initiatives.
• Collaborate with cross-functional teams to align brand strategies with business objectives and sales targets.

• Define and communicate the brand's value proposition and key messaging for different customer segments.
• Ensure consistent brand messaging across all marketing materials, communications, and channels.
• Work closely with legal and compliance teams to ensure messaging adheres to industry standards and regulations.

• Plan and execute innovative marketing campaigns and promotional activities to increase brand visibility and product awareness.
• Collaborate with cross functional teams to leverage digital platforms and social media for brand promotion.
• Monitor and evaluate campaign performance and customer engagement to optimise future marketing efforts.

• Lead the planning and execution of new product launches in the UK market.
• Manage the brand lifecycle, ensuring alignment with market needs and driving continuous brand growth.
• Work with sales teams to provide tools and training that support successful product adoption. Build sales training in collaboration with the commercial teams to effectively launch projects and innovations.

• Build and maintain strong relationships with key stakeholders, including distributors, healthcare professionals, and industry influencers.
• Represent the company at industry events, conferences, and meetings to enhance brand visibility and engagement.
• Build strong relationships with the commercial team to gather insights, adapt strategies based on their feedback, and effectively communicate and drive the value of brand initiatives

• Track and report on brand performance metrics and KPIs.
• Conduct regular brand health assessments and present insights and recommendations to senior management.
• Manage the brand budget and ensure effective allocation of resources.

Profile

• Education: A degree in Marketing, Business, or a related field is preferred.
• Experience: 7+ years of experience in brand management, product marketing or a similar role with a proven track record in developing and executing successful brand campaigns, preferably within the medical device, healthcare, or consumer goods industries.
• Skills: Commercial skills, omnichannel expertise, analytical & strategic thinking, budget management, strong leadership, excellent presentation and communication skills.
• Proven experience in and a passion for brand building, campaign planning and marketing activation.
• Understanding of traditional and emerging marketing channels.
• Experience in working with agencies.
• Ability to work in a highly matrixed and geographically diverse business environment.
• Hands-on self-starter who enjoys a fast-paced, fast-growing and always changing environment and can manage multiple projects at a time.
• Teamwork: Ability to work both independently and collaboratively
• Commercial acumen

Job Offer

Office based - South Birmingham

Salary £73,000-£82,000 + bonus