Senior ECommerce Manager - SC4 Recruitment Limited : Job Details

Senior E-Commerce Manager - FMCG, Sports, Lifestyle 

Full-time · On-site - Hertfordshire / North London - up to £65,000 DOE

Hands-on, bold, and ready to grow a D2C channel for a younger, social-first audience?  This role offers exceptional career progression — a chance to own a channel, influence global strategy, and grow alongside a category-leading sports brand.

Partnering with an iconic sports brand that’s reimagining itself for the next generation of players. The D2C channel has grown strongly over the past two years, but there’s huge potential for further expansion. This is a rare opportunity to take full ownership, push boundaries, and make a tangible impact on the brand’s growth.   This role reports directly into the Commercial Director (ex-global fmcg, & sportswear giants) who expects someone dynamic, hands-on, and commercially ambitious — constantly testing ideas, exploring new channels, and driving growth in a younger, social-first audience.

What You’ll Do

• Own the P&L for the D2C channel and develop a bold three-year growth strategy
• Lead from the front — hands-on channel management, marketing activation, and optimisation
• Drive social-first campaigns that engage and convert a younger cohort
• Build product assortments and bespoke campaigns in partnership with Product, Marketing, and Ops
• Optimise the customer journey across the funnel — from acquisition through conversion to retention
• Explore new channels, tools, partnerships, and technologies (including AI) to grow the business
• Lead international expansion and channel roll-out planning
• Track performance, analyse insights, and turn them into aggressive, actionable growth plans
• Mentor and inspire your team, aligning them to a culture of fast, entrepreneurial decision-making

What You’ll Bring

• Proven D2C experience scaling fmcg, sports, lifestyle, or consumer brands
• Passion for the category and driving growth in a younger, social-first audience
• Hands-on, dynamic approach — you execute and optimise, not just analyse or delegate
• Strong commercial instincts and a track record of delivering profitable growth
• Experience building modern digital campaigns across social, influencer, and content channels
• Entrepreneurial, proactive mindset — constantly looking for ways to innovate and push boundaries
• Collaborative, motivating, and a great team fit — someone who can inspire others

Why This Role

You won’t just be managing a website — you’ll be shaping a business-critical channel with full ownership and visibility. You’ll work alongside a high-energy Commercial Director who expects bold thinking, entrepreneurial drive, and relentless pursuit of growth.  C areer Growth: Fast-track your career as the channel scales — the more impact you make, the greater your influence and leadership opportunities.

Interested?   If you’re passionate about building and growing D2C businesses, targeting a younger, social-first audience, and want a seat at the table where big growth decisions get made — apply with your CV and a short note about a time you grew a D2C channel, or DM me, Samantha, here on LinkedIn for a confidential chat.