Senior Direct Marketing Executive - Loyalty - Age UK Group : Job Details

With an ambitious plan to grow our income from Individual Giving, it's an exciting time to be joining Age International.

In this role, you will support the Direct Marketing Manager - Loyalty to manage the donor loyalty programme. You will develop and manage existing and new supporter communication programmes growing loyalty in our supporter base. The aim is to maximise the value of our long-term relationships with individual supporters.

This role is a varied one, with superb development opportunities. As part of a small team, you will be responsible for the print-based communications we send to our supporters but also email production with the view of developing the loyalty digital journey. Furthermore, you'll contribute to the development of our legacy and in memory activities, and high value offer. You'll also have the opportunity to support the supporter acquisition team on projects to gain new donors. Consequently, the role gives you the opportunity to grow your experience in supporter acquisition, as well as loyalty. And you will play a key part in delivering emergency appeals - when the work that you do will have a direct impact in saving older people's lives during a crisis.

As we continue to develop our Individual Giving strategy, you will have the chance to be involved in new initiatives and communications.

We offer hybrid working, with a minimum of one day a week in our London office - One America Square (EC3N 2LB) and the last Thursday of the month in the London office. Please note that our core working days are Tuesdays and Thursdays. Travel costs to the London office are not covered by the charity.

This is a 12 month Fixed Term Contract ending 18th September 2026.

Last date for applications Monday, 28th July 2025.

Must haves:

The below competencies will be assessed at the indicated stage of the recruitment process:Application = A, Interview = I, Test = T, Presentation = P

Experience

• Proven successful experience in a direct marketing role. A, I
• Delivered and managed effective direct marketing campaigns. A, I
• Worked across a variety of offline and online direct marketing channels. A, I
• Experience working with a supporter or customer database, for example MS Dynamics or Salesforce. A, I
• Experience of managing internal and external stakeholders to deliver campaigns including copy and artwork sign off. A, I
• Experience of following internal processes, recognising potential improvements and implementing them. I

Skills and Knowledge

• Strong written communication skills, with the ability to write compelling direct marketing copy. P
• Good project management, numerical and analytical skills. I, P
• Proficiency in the use of MS Office applications, particularly Excel and Word. I, P
• Some understanding of digital marketing platforms (Email platforms, web page building etc). I
• Good attention to detail. A, P

Personal attributes

• Share the charity's values. I
• Willingness to contribute to the wider team project to improve processes and procedures. I

Great to Have's:

The below competencies will be assessed at the indicated stage of the recruitment process:Application = A, Interview = I, Test = T, Presentation = P

Experience

• Worked in a direct marketing role within a charity. A, I
• Experience of managing mailing campaigns. A, I
• Experience of managing email campaigns. A, I
• Experience of working to budget and of monitoring income
• and expenditure. A, I
• Some experience of working with Google Analytics. A, I

Skills and Knowledge

• Used collaborative platforms such as MS Teams, Miro and Trello. A, I
• Able to analyse data and write reports. A, I

Personal attributes

• An interest in international aid and development. A, I

What we offer in return

• Competitive salary, 26 days annual leave + bank holidays + annual leave purchase scheme
• Excellent pension scheme, life assurance, health cashback plan and EAP
• Car Benefit Scheme, Cycle to Work Scheme and Season Ticket Loan
• Techscheme - buy any tech from Apple or Currys, up to £1000, and spread the cost over 12 months, interest free
• Blue Light Card Scheme
• You Did It Awards - recognition awards from £100-250.

Additional Information