Senior CRM Manager - Hays Specialist Recruitment Limited : Job Details

Your new companyA long-established global digital business headquartered in central London, this company operates a leading international classified ads platform. With a presence in eight markets and millions of monthly users, the brand offers a vibrant, community-driven marketplace for local services. The organisation is committed to providing safe, trusted advertising and empowering professionals with the tools they need to succeed. Your new roleAs Senior CRM Manager, you will lead the development and execution of the company's CRM strategy, driving customer engagement, retention, and lifetime value. You'll manage a CRM Executive and act as deputy to the Head of Marketing, supporting across SEO, paid media, content, social, brand, and product marketing. This role blends strategic leadership with hands-on campaign execution across email, SMS, WhatsApp, and web push channels. What you'll need to succeedYou'll have proven experience in CRM strategy and multichannel campaign management, along with leadership capabilities and exposure to broader marketing disciplines. Strong analytical skills and proficiency in CRM and analytics tools (e.g. Braze, HubSpot, Google Analytics) are essential. You'll be confident representing Marketing at senior levels, collaborating cross-functionally, and using data to optimise performance and drive ROI. What you'll get in returnYou'll join a dynamic, collaborative digital business with global reach and a mission-driven culture. This is a high-impact role offering visibility across departments and the opportunity to shape CRM strategy while influencing wider marketing initiatives. You'll work with modern tools, contribute to meaningful projects, and be part of a team that values innovation and community. What you need to do nowIf you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

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