Senior CRM Manager - Harnham - Data & Analytics Recruitment : Job Details

Job Title: Senior CRM Manager (Contract)

Contract: 4 months (Outside IR35)Day Rate: £330-£400 (4 day working week at the lower end of the range, 3 day working week at the higher end of the range. Client has a strong preference for 4 days.)Location: London (Hybrid - 2 days in office, Tuesday required)Start Date: ASAP

Our client is a leading UK retailer with a strong reputation in both womenswear and menswear. They have invested significantly in digital and analytics to strengthen their customer engagement strategy. The CRM team plays a critical role in shaping customer journeys and driving performance through data-driven campaigns, particularly during peak trading periods.

This is a contract opportunity to step into a senior CRM leadership role during a peak trading period. The position has arisen due to an internal secondment, and the successful candidate will oversee CRM operations, ensuring smooth delivery of campaigns across loyalty, triggered and broadcast comms.

The Senior CRM Manager will act as the key point of contact for CRM, ensuring strong stakeholder management, seamless campaign delivery, and commercial performance through peak trading.

• Lead the operational delivery of CRM activity during peak trading, including Black Friday and seasonal campaigns.

• Oversee three managers across loyalty, triggered campaigns and broadcast communications.

• Act as the conduit between CRM, ecommerce, creative and finance teams.

• Review performance reporting across channels, identify risks or gaps, and make strategic recommendations.

• Ensure smooth briefing and creative processes, escalating issues where necessary.

• Represent CRM in weekly trade meetings and update senior stakeholders on progress.

• Champion a customer-first approach, optimising journeys across email and push communications.

• Hitting peak trading CRM performance targets.

• Smooth and efficient cross-team collaboration, particularly with ecommerce and creative.

• Clear, actionable performance reporting and insights.

• Delivery of a joined-up CRM strategy across multiple teams and channels.

• Proven experience managing a CRM function through peak trading in a fast-paced environment.

• Strong team leadership experience, particularly overseeing email teams.

• Expertise in segmentation, targeting, and customer journey optimisation.

• Ability to make strategic, data-led recommendations to improve performance.

• Experience with Emarsys.

• Retail background.

• 1-stage interview