Senior CRM Executive - Holland & Barrett International Limited : Job Details

Location: Hybrid – 2 days in Nuneaton (Mon–Tue)Department: MarketingReports to: Growth Manager / CRM Commercial Campaign Manager

At Holland & Barrett, we're on a mission to make health and wellness a way of life for everyone. As a Senior CRM Executive, you'll play a vital role in creating meaningful customer connections, ensuring every campaign is timely, personalised, and impactful.

The Role

• Lead the build, QA and optimisation of multi-channel CRM journeys (email, app, push) using Braze.

• Bring campaigns to life with personalisation and segmentation powered by CDP integrations.

• Partner with design, loyalty, data and content teams to deliver customer-first communications.

• Own performance reporting, dashboards, and test-and-learn plans to continually improve campaign impact.

• Mentor CRM Executives and act as a trusted escalation point for QA and journey execution.

• Represent CRM within cross-functional squads, ensuring seamless collaboration across the business.

The Person

• Proven experience in CRM or retention marketing.

• Hands-on experience with Braze (or similar ESPs) and CDP-driven segmentation.

• Skilled in dynamic content, journey QA, and campaign troubleshooting.

• Strong analytical mindset with the ability to turn insights into action.

• Organised, proactive, and a natural collaborator with a passion for customer engagement.

What we offer

Wellbeing & Lifestyle Benefits 

• Health Cash Plan  
• Life Assurance 
• Private Virtual GP 
• FREE at-home blood test kit 
• Pension Contribution 
• 33 days holidays (Including bank holidays) + Holiday Purchase option 
• Access to ‘Wellhub' with gyms, studios and wellbeing apps 

Discounts & Savings 

• 25% Colleague Discount with FREE Next Day Delivery 
• Exclusive Discounts from a wide range of partners 
• £/€50 Annual Product Allowance to spend in store 

Learning & Development 

• Access to a variety of learning opportunities, including Level 2-5 Apprenticeships, Workshops and our Digital Learning Library 
• AND MORE! 

Holland & Barrett does not accept unsolicited resumes from search firms/recruiters. Please do not forward resumes to our job alias, employees, or any other company location. Holland & Barrett is not and will not be responsible for any fees if a candidate submitted by a search firm/recruiter unless otherwise agreed with respect to specific open position(s). 

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