Senior CRM & Campaign Executive - Michael Page Marketing : Job Details

The Senior CRM & Campaign Executive will be responsible for delivering CRM strategies and marketing campaigns to enhance customer engagement and drive business growth. This role requires expertise in campaign management within the retail industry and a passion for data-driven decision-making.

Client Details

This opportunity is with a medium-sized organisation within the retail industry, recognised for its innovative approach and strong market presence. The company operates in a collaborative environment, offering employees the chance to make a significant impact.

Description

Key Responsibilities:

CRM & Loyalty Support

• Help manage the day-to-day delivery of CRM campaigns
• Work with data and segmentation lists to target the right audiences
• Coordinate content and creative with internal teams and agencies
• Support on loyalty programme sign-up visibility across locations

Campaign Coordination

• Assist in delivering seasonal campaigns and promotions
• Coordinate campaign timelines, assets, and stakeholder approvals
• Help track performance of promotional activity and campaigns

Email & Communications

• Support email campaign setup, testing, and scheduling
• Ensure email content is on-brand, timely, and relevant
• Collaborate with the team to improve personalisation and engagement

Insights & Reporting

• Track key metrics like email open rates, click-throughs, and sign-ups
• Support survey creation and basic reporting using CRM tools
• Feed insights back into the team to help shape future activity

Centre & Team Support

• Provide toolkits and guidance to centre teams for local loyalty activities
• Be a friendly, go-to contact for basic CRM and loyalty queries

Profile

• Minimum 4+ years CRM experience working in retail, FMCG or consumer goods sectors (mandatory).
• With a background in destination brands operating across multiple locations (mandatory).
• Detail-oriented and highly organised with strong time management skills.
• Proactive and eager to learn and develop new skills.
• Comfortable working with CRM tools, data segmentation, and campaign delivery.
• Collaborative team player with excellent communication skills.
• Curious about customer behaviour and driven by insight-led marketing.
• Able to manage multiple tasks and deadlines in a fast-paced environment.
• Passionate about delivering great customer experiences and loyalty campaigns.
• Be a friendly, go-to contact for basic CRM and loyalty queries.

Job Offer

• Basic Salary: £40,000 - £45,000 per annum,
• Generous Employee Discount: 50% in restaurants, 20% in the retailer (increasing with service)
• Holiday Entitlement: 5.6 weeks (rising to 6.6 weeks with length of service)
• Annual Bonus: Non-contractual Christmas bonus based on company performance
• Pension Scheme: Defined Contribution Plan with company contributions
• Attendance Reward: Extra holiday day for 100% attendance over a financial year
• Made a Difference (M.A.D) Scheme: Monthly rewards for exceptional contributions
• Learning & Development: Ongoing training and development opportunities
• Birthday Benefit: Early finish on your birthday after 6 months; £25 voucher after 2 years
• Cycle2Work Scheme: Save 25-39% on certain product ranges after 1 year
• Child's First School Day: Flexible hours to be there for this milestone (after 1 year)
• RHS Membership or Tree/Shrub Gift: Annual choice after 1 year of service
• Employee Assistance Programme: Access to wellbeing support after 2 years
• Retirement Benefit: Reduced hours with full pay for final 3 months (after 15 years)