Senior CRM & Campaign Executive - Michael Page Marketing : Job Details

The Senior CRM & Campaign Executive will be responsible for delivering CRM strategies and marketing campaigns to enhance customer engagement and drive business growth. This role requires expertise in campaign management within the retail industry and a passion for data-driven decision-making.

Client Details

This opportunity is with a medium-sized organisation within the retail industry, recognised for its innovative approach and strong market presence. The company operates in a collaborative environment, offering employees the chance to make a significant impact.

Description

CRM & Loyalty Support

• Help manage the day-to-day delivery of CRM campaigns
• Work with data and segmentation lists to target the right audiences
• Coordinate content and creative with internal teams and agencies
• Support on loyalty programme sign-up visibility across locations

Campaign Coordination

• Assist in delivering seasonal campaigns and promotions
• Coordinate campaign timelines, assets, and stakeholder approvals
• Help track performance of promotional activity and campaigns

Email & Communications

• Support email campaign setup, testing, and scheduling
• Ensure email content is on-brand, timely, and relevant
• Collaborate with the team to improve personalisation and engagement

Insights & Reporting

• Track key metrics like email open rates, click-throughs, and sign-ups
• Support survey creation and basic reporting using CRM tools
• Feed insights back into the team to help shape future activity

Centre & Team Support

• Provide toolkits and guidance to centre teams for local loyalty activity
• Be a friendly, go-to contact for basic CRM and loyalty queries

Profile

• 3-4 years' experience in CRM working in the retail sector (mandatory)
• Detail-oriented and highly organised with strong time management skills
• Proactive and eager to learn and develop new skills
• Comfortable working with CRM tools, data segmentation, and campaign delivery
• Collaborative team player with excellent communication skills
• Curious about customer behaviour and driven by insight-led marketing
• Able to manage multiple tasks and deadlines in a fast-paced environment
• Passionate about delivering great customer experiences and loyalty campaigns

Job Offer

• Competitive salary range of £40,000 - £42,000 per annum, depending on experience
• Provide toolkits and guidance to centre teams for local loyalty activity
• Be a friendly, go-to contact for basic CRM and loyalty queries
• 5 days in the office then after a 6 month probation, this will move to hybrid (3 days in the office/2 days at home)
• Comprehensive benefits package, including holiday leave and pension contributions
• Opportunity to work within a supportive and collaborative company culture
• Chance to make a meaningful impact within the retail industry