Senior Consumer Marketing Lead - Blue Square : Job Details

ARE YOU THE ONE?

We’re looking for an experienced and dynamic Consumer Marketing Print Lead to spearhead integrated marketing strategies across both our consumer print hardware and consumer print services.

You will play a pivotal role in crafting data-driven, customer-centric campaigns that drive performance and elevate our presence in both digital and retail spaces. You'll work closely with category, sales, retail, trade marketing, and global teams to deliver meaningful customer experiences at scale.

This role calls for a commercially minded marketing generalist who can seamlessly bridge strategy with execution across omnichannel environments.

WHAT YOU’LL BE UP TO

STRATEGIC PLANNING & EXECUTION

Develop and execute marketing strategies aligned with local market goals and quarterly business priorities.

Collaborate with Category and Commercial teams to shape and deliver robust marketing plans.

INTEGRATED CAMPAIGN MANAGEMENT

Own the full campaign lifecycle: develop media briefs, define KPI’s, and approve channel-specific plans.

Regularly review performance analytics to optimise campaign impact and learnings.

Lead and optimise eCommerce campaigns, particularly across Amazon and other online retailers, in partnership with COE experts.

CUSTOMER EXPERIENCE OPTIMISATION

Enhance the digital customer journey across owned and partner platforms (e.g., HP.com, retail & e-tail).

Ensure alignment of messaging, design, and experience across platforms.

Support and align with trade and retail marketing teams to ensure coherent storytelling and campaign consistency in physical retail environments.

ARE YOU OUR PERFECT PARTNER?

• You’ll have number of years’ experience in strategic marketing, campaign management ort similar roles.
• You’ll have strong expertise in multi-channel marketing, including digital, ATL and influencer strategies.
• You’ll have the proven ability to lead and collaborate with cross-functional teams, manage stakeholders and execute at scale.
• You’ll have familiarity with multi-sector marketing and compliance frameworks is a plus.
• You’re comfortable leveraging data and performance insights to shape marketing tactics and outcomes.
• You have a solid understanding in eCommerce and Amazon advertising, consumer electronics or consumer service industries.
• You have a high proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook) and familiarity with tools like SharePoint, and digital collaboration platforms.
• You are a strategic thinker with a sales-first mindset and passion for driving business impact through marketing.

WHAT YOU CAN EXPECT FROM US

• Competitive Salary: £70,000 Per Annum
• Company Sick Pay
• Access to a range of discounts and perks across our key partners & beyond
• Life Assurance: 4 times your annual salary
• Flexible Rewards Hub
• Development Opportunities

WHO ARE WE?

We’re Blue Square. An award-winning, retail marketing agency connecting and engaging audiences with some of the world’s most loved brands. We believe in the power of human touch across the buyer to customer journey to grow sales, increase loyalty and build brand love for our clients. People are at the centre of our success. We go above and beyond to support, develop, and nurture our talented employees to driver personal growth and love what they do.

At the heart of our agency are our ETHIC values – and we’re on a mission to work with individuals who share and believe in them.