Senior Analytics & Insight Manager - Aspire Data Recruitment : Job Details

Senior Analytics & Insight Manager

Flexible – Edinburgh, London, Bristol, or Leeds (hybrid – 2 days in the office)

£90,000 - £120,000 + bonus, pension & benefits.

A unique opportunity for a data-savvy and insight-driven senior manager to lead the design and execution of marketing experiments that shape engagement for millions of customers.

You’ll be the driving force behind the marketing experimentation agenda—embedding a culture of continuous learning and evidence-based decision-making. You’ll work across digital, CRM, and ATL marketing channels to design robust tests, analyse results, and generate actionable insights that improve campaign performance and customer outcomes. You’ll also collaborate closely with media and creative agencies, as well as full funnel marketing and channel leads to ensure activity is measurable, optimised, and impactful.

The role.

• Lead the development and execution of the Test & Learn strategy across all channels, campaigns and brands.
• Design and implement statistically sound experiments (e.g., A/B tests, multivariate tests) to evaluate marketing effectiveness.
• Define success metrics, control groups, and sample sizes to ensure test validity and reliability.
• Analyse test results using appropriate statistical techniques and translate findings into clear, actionable recommendations.
• Build frameworks and playbooks to scale experimentation across the marketing function.
• Partner with analytics and data science teams to ensure accurate data capture and reporting.
• Present insights and recommendations to senior leadership to inform strategic decisions.

You.

• Experience in a senior analytics or experimentation role within a marketing environment.
• Expertise in statistical testing, including hypothesis testing, confidence intervals, and significance testing.
• Hands-on experience designing and analysing A/B and multivariate tests across digital and CRM channels.
• Familiarity with ATL measurement techniques, including econometrics and brand tracking.
• Experience with web and app analytics platforms (e.g., Google Analytics, Adobe Analytics, GA4).

Excellent communication skills