Sales Executive, Sparklive FTC - eFinancialCareers : Job Details

The Issuer Services team sits within the Capital Markets team of the London Stock Exchange. The team's mandate is to build and maintain relationships with current and future issuers and intermediaries. As part of this, the team builds digital products and services for issuers and the broader financial ecosystem within the Issuer Services platform: www.lsegissuerservices.com . We have been careful to maintain our neutral position within the financial ecosystem and we are aiming to build an infrastructure that reflects this and digitises workflows for issuers and intermediaries. Each of our issuers automatically gets a log-in for the platform. In addition to this we have built and continue to build out our capability for non-London listed clients to access the platform and services. Our core clients are the Investor Relations teams, intermediaries and the c-suite within public and private companies. We aim to offer them a range of products and services through the platform, that is split across five broad areas: Company profile page on www.londonstockexchange.com Data - Refinitiv data including News, Research, ESG, Deals and other data Marketplace - LSE and third party service providers presented to issuers Spark - Thought leadership content and events SparkLive - The digitisation of company results presentations, roadshows (both deal and non-deal) and AGMs Refinitiv DataWe have been significantly enhancing the data that is provided through the addition of Refinitiv data to our platform over the past 24 months. This data gives the investor relations and treasury team and members of the c-suite a data workflow that assists them in their roles and gives insights that are specifically aimed at public companies initially. The data includes ESG data, deals intelligence, research, news and more. This has been augmented with alerts and front end functionality. Investor Relations ToolsThrough Issuer Services corporates can update their company profile page on londonstockexchange.com. This allows them to access millions of unique visitors that visit the company profile pages each month. Through the platform issuers can add branding, social media, reports, equity research, events, IR contacts and more. This has offered issuers and advisors with a distribution channel to retail investors. We have augmented this through SparkLive our live streaming and webinar product: ( https://spark?channel=sparklive ). Through SparkLive we give our issuers and pre-IPO companies the opportunity to livestream and host on demand their corporate presentations including capital markets days, results presentations, AGMs and roadshows in the public domain and also through a private link. We distribute the livestreams through SparkLive and also through londonstockexchange.com to capitalise on our distribution capabilities. We have leveraged Refinitiv distribution through workspace so that presentations are distributed to thousands of institutional buyside firms. We currently offer functionality through the platform such as Q&A, speaker bios, description, save the date etc. We rely on third party technology providers to provide the livestreaming embed. Our USP is our trusted brand and our distribution capabilities. We launched SparkLive in 2020 and we have seen some good initial traction with clients. The product was initially designed for public facing events such as AGMs and results presentations. We developed the deal related functionality to assist firms and intermediaries to digitise roadshows and group meetings. We have worked on a number of capital market transactions and it is an area that we believe can meaningfully scale. We have proven the product in the annual results, AGM and equity roadshow space and we believe that there is significant opportunity to scale the product across multi-assets, geographical reach and product. We anticipate that a large part of this growth will come from relationships with ECM and DCM desks across IBs and broker firms. We see a large opportunity to work with intermediaries to digitise their workflows and assist them in servicing their issuer clients whilst maintaining our neutrality and open access model. The Role We are recruiting for an individual to be an Associate on a 2 year fixed term contract within the Issuer Services sales and relationship management team to assist with the ongoing development and commercialisation of Issuer Services and SparkLive and help LSE Issuers enjoy the benefits of the Issuer Services programme. We expect the candidate to work collegiate and cooperative manner with the broader Issuer Services and capital markets team. The candidate should expect to be involved in direct sales to targets which will involve generating leads on their own account as well as responding to inbound queries. The candidate will be expected to work closely with his / her sales and relationship colleagues The candidate will report to the Director of Sales, Issuer Services. The successful candidate will be expected to work collaboratively and effectively within the Issuer Services team and especially with all Spark Live team members. The candidate will be expected to take responsibility for the following:

Grow a deep understanding of the Issuer Services platform

Demonstrate the Issuer Services platform to Issuers and their advisers to a level where Issuers become active users of the platform

Grow adoption of the Issuer Services platform across our target clients

Understand how to help an Issuer build, publish and maintain their company profile page on the London Stock Exchange website.

Be able to demonstrate and help users understand data tools and news through Issuer Services

Introduce and eventually bring on board new Spark Live customers.

Convert leads from demos to sales of SparkLive and other products

Support with client mapping and targeting

Support with developing and executing against a sales strategy

Support in the development and maintenance of sales materials

Maintain target lists and update status of relationships

Support the team with KPI reporting and other management information.

Work with the Marketplace team to ensure that joint Marketplace and Spark Live relationships are well managed

Invite issuers to LSEG events

Be an internal champion for Issuer Services and especially Spark Live

Ensure all internal colleagues are well supported when they are speaking to clients about Issuer Services and Spark Live opportunities.

Ensure all activities are logged within CRM tool Help prepare and deliver