Sales Executive - Reed : Job Details

Our client is the UK’s foremost trade association for independent caterers who support over 7,000 catering businesses across the country, helping them thrive through expert guidance on profitability, safety, and legal compliance. With more than two decades of industry experience, their commitment to independent catering is unmatched.

They are seeking a Sales Executive to drive new member acquisition and contribute to overall membership growth by converting leads, promoting services, and delivering exceptional customer engagement.

Salary: £30,000 per annum, with bonus (up to 20% salary – based on targets set)

Hybrid working: 2 days from home a week

Key Responsibilities:

• Close Deals: Convert warm leads with professionalism and integrity.
• Hit Targets: Meet and exceed sales KPIs and departmental goals.
• Engage Prospects: Build strong relationships with independent food & drink businesses.
• Advise & Support: Offer expert guidance on client products, services, and partnerships.
• Promote: Champion the brand and stay ahead of industry trends.
• CRM Management: Keep accurate records of leads and member data.
• Problem Solve: Resolve queries quickly and effectively.
• Collaborate: Be a proactive part of a high-performing sales team.
• Initiate and lead engagement with independent food and drink providers through various methods to identify potential sales opportunities for new membership growth.
• Provide proactive advice and support on the full range of products, services and partnership opportunities provided by identifying potential solutions for both new and existing members.
• Be the conduit for building a strong relationship between the client and prospective members. Communicating with customers/members to understand their needs and identifying sales opportunities

What You’ll Bring:

• Proven sales success and target-driven mindset
• Strong communication and negotiation skills
• Resilience, adaptability, and a positive attitude
• Customer-first approach with excellent service standards
• Ability to manage multiple tasks and priorities
• Solid understanding of sales processes and client care
• Tech-savvy with good CRM and IT skills

Please apply directly if you are interested and have the correct experience