Sales Development Representative - Equation Recruitment : Job Details

Sales Development Representative – Contracts (Construction Sector)

Salary: £50,000 + up to £30,000 commission

Location: London / South-East / Home Counties / Midlands (Field-Based)

A well-established specialist manufacturer and project delivery organisation is seeking an accomplished Sales Development Representative to support long-term growth across major construction and fit-out projects. Operating from a large head office and production facility in Bedfordshire, the company employs over 60 professionals across estimating, project management, manufacturing and installation.

The team works extensively with contractors known for high-quality, design-led delivery and has contributed to multiple landmark developments across London and the UK.

As the business continues to expand its reach, it is now focused on developing a wider network of clients within new build, refurbishment, private residential, retail and leisure sectors.

The Role: Sales Development Representative – Contracts

The position is centred on expanding the organisation’s pipeline of contract work, typically for projects valued at £100,000+ and often commencing 6–18 months ahead of delivery.

This is a relationship-driven, senior networking and business development role aimed at identifying and converting high-value opportunities within the construction environment.

Key Responsibilities of the Sales Development Representative

• Build and nurture new relationships with contractors, fit-out specialists, developers, architects and other construction-related stakeholders.
• Identify upcoming project opportunities and introduce the business to key decision-makers.
• Represent the company at major trade shows, design exhibitions and construction industry events.
• Collaborate with in-house Estimators, Project Managers and technical teams to help progress tenders and opportunities through to conversion.
• Maintain clear CRM records, reporting on pipeline health and progress.
• Develop strategies that ensure strong, continual growth of the contracts pipeline.
• Operate with a high degree of autonomy while working cohesively with the wider team.

Candidate Profile of the Sales Development Representative

The ideal candidate will bring:

Experience & Network

• An existing network within the construction sector. This may come from roles in interior fit-out, construction, property, finance, insurance, or construction-related technology platforms (e.g., project management or estimating systems).
• A proven system for building and expanding professional relationships.
• Experience attending sector events such as Milan Design Week, Surface Design Show, Independent Hotel Show, KBB, Clerkenwell Design Week, London Build Expo, Homebuilding and Renovating Show, Futurebuild, or similar.

Skills & Attributes

• Highly professional, articulate and driven.
• Exceptional communication skills—written and spoken English.
• Degree-educated with a 2:1 or above.
• Strong familiarity with CRM platforms and an informed preference for a particular system.
• Self-motivated and proactive, capable of independently identifying, approaching and converting potential customers.

Applicants with strong construction networks and a passion for high-value business development are encouraged to apply.