Role: Product Portfolio Manager - Huddersfield
Salary: £35,000 £40,000 DOE
Hours: 9am- 5pm Monday- Friday (flexibility)
Benefits:
- 25 days holiday
- EV Car scheme
- Pension
- Life Assurance
- Discounted company products
- Cycle to Work Scheme
- Electric Car scheme
- Career Development
- Employee Assistance Scheme
- Staff events and surprises
- A supportive and inclusive work environment with opportunities for professional development
- Mentorship and guidance from experienced marketing professionals
Position Overview:
Elevation Recruitment are excited to be recruiting for one of the UK’s largest distributors within their field.
To manage a portfolio of products within a defined strategic market. Analysing the success of the product portfolio and deciding if new product introductions are appropriate and the potential impact on the portfolio. Close co-operation with international teams to define and find consensus on new market segment, product, and development strategies.
You will lead all aspects of your product portfolio – working within the wider team to increase sales, profitability, market share, and brand recognition.
Responsibilities:
Customer Orientated Product Strategy
- Proactively contribute towards Product Strategy, understanding market and technology trends to maintain and prioritise relevant business growth.
- Customer centric mindset, translating customer requirements and trends into compelling New Product business cases.
- Strong stakeholder communication skills, working together as a team to form comprehensive plans for successful go to market activities.
New product introduction
- Manage the new product process ensuring the right product is selected.
- Regularly monitor market conditions and competitor activity and advise on product positioning, pricing, short- and long-term marketing and business plans, forecasting, future market demand, sales projections, pricing and profit margins, and report market information to the business.
- Develop a business case for new product introduction considering the impact on the whole product portfolio.
- Being able to write a detailed and relevant Business Case taking in to account the needs of all stakeholders.
- Co-ordinate sales and marketing campaigns, ensuring product pricing is competitive.
- Conduct market research and competitor analysis.
- Develop product pricing strategies.
- Determine margin for all brands.
- Working with other product managers, identify any additional components we would need to supply in order for our customers to have a complete solution (meters, cables, etc).
- Write and deliver new product launch plans.
- Assess initial demand through market research and consultation with all relevant internal and external sources to develop an initial procurement plan.
- Assess and quantify impact on the existing portfolio
Competitive Advantages
- Ensuring product strategy aligns with company strategy.Understand market changes and how they affect product strategies and communicate this to the wider business.
- Run competitor research and analysis to stay aware of and ahead of competitive differentiators, driving product introductions and sales positioning.
- Guide marketing and sales with required product training (internal and external).
- Ensure marketing are briefed and prepared so they can initiate sales & marketing plans.
- Conduct pricing reviews.
Product End of Life
- Manage End of Life cycle for the whole range of products to make sure aging stock is cleared efficiently.
- Manage monthly or quarterly stock Write-Down process.
- Assess the impact of one End of Life product line in one warehouse on our other product ranges, our customers, our departments, and our other global offices.
- Manage phase out/phase in and stock.
- Communicate with all stakeholders.
Key competencies:
- Possessing sound commercial awareness.
- Possessing technical awareness.
- Possess the ability to determine profitability.
- Understanding of products and their applications, our markets and their drivers, our customers, and their needs.
- Agile methodologies – responding to rapid changes in the market.
Essential Skills
- Team working and collaboration.
- Attention to detail.
- Leading projects.
- Sense of urgency.
- Project management skills.
- Interpersonal skills.
- Completer Finisher.
- Able to work on own initiative and make decisions.
- Planning, prioritising and organisational skills.
- Communication and presentation skills.