PPC Strategy Lead - Adaptable Recruitment : Job Details

At Adaptable Recruitment we have an Exciting Opportunity for a PPC Lead to join an established high-performing Digital Marketing Agency in the Merseyside areaSalary: up to £50,000 depending on experience Experience needed: 5+ Years in Paid Media StrategyWorking hours: Fully office based - Hybrid option once established Holidays: 25 days holiday plus bank

Main Responsibilities to include:

High-Value Account Leadership

• Take full ownership of high-spend, complex paid media accounts.
• Manage budgets, forecasting, and ROI optimisation with complete autonomy.
• Use data to anticipate trends and guide strategic decision-making.

Strategic Planning & Forecasting

• Develop and execute PPC strategies aligned with broader business goals.
• Produce accurate forecasts and communicate impact clearly to stakeholders.
• Turn client objectives into actionable plans that drive tangible outcomes.

Integrated Channel Collaboration

• Align PPC with SEO, paid social, CRO, and creative teams to deliver unified campaigns.
• Lead client relationships with a strategic, multi-channel mindset.
• Confidently manage tracking, attribution, and reporting integrations.

Performance Reporting & Commercial Insight

• Deliver commercially-focused reporting that demonstrates ROAS, CPA, LTV and conversion improvements.
• Leverage platforms like GA4, CRM tools, and attribution models to showcase performance.
• Create clear, insightful reports that influence client strategy and retention.

Client Relationship Management

• Build and maintain senior client partnerships through regular reviews and strategic planning.
• Proactively identify opportunities to grow accounts and strengthen retention.
• Position PPC as a core driver of commercial success for every client.

Innovation & Testing Leadership

• Stay ahead of PPC trends, emerging platforms, and tools.
• Develop and implement strategic testing frameworks (segmentation, funnel mapping, automation).
• Share insights and innovations through internal sessions or external events.

Pitching & New Business

• Lead PPC audits, strategic proposals, and pitch presentations.
• Provide high-level strategic input on integrated marketing campaigns.
• Present confidently to senior client stakeholders and boards.

Team Leadership & Process Ownership

• Delegate effectively to ensure balanced workloads and consistent quality.
• Develop clear, scalable processes to support long-term client success.
• Act as a trusted advisor across the business, driving innovation and team excellence.

The ideal Candidate:

• 5+ years' experience in PPC strategy and execution.
• Strong background managing large budgets and delivering against commercial KPIs.
• Expert in platforms such as Google Ads, Microsoft Ads, GA4, and major attribution tools.
• Comfortable leading conversations with senior stakeholders and presenting strategic direction.
• Passion for performance marketing and a continuous improvement mindset.