PPC Manager - The Portfolio Group : Job Details

PPC Superstars we want to hear from you!

We are proud to present an exclusive opportunity to collaborate with our esteemed client, a market leading health and wellbeing network that has positively impacted over 15 million lives. As they continue their mission, they seek a dynamic PPC Manager to join their team. Renowned for delivering the most comprehensive employee assistance program available, our client offers round-the-clock support services to organizations of all sizes and sectors, as well as to individual users and their families. Furthermore, we are thrilled to partner with a highly successful B2B powerhouse nestled in Manchester.

With a stellar reputation for growth, they're on the lookout for a PPC superstar to elevate their already stellar marketing team. This is a golden ticket to join a forward-thinking company at the forefront of Employee Assistance Programs (EAP) and Occupational Health (OH) services, renowned for their people-first ethos!

Day To Day

• Lead the global paid media strategy, initially within the UK and ROI, ensuring best practice is being followed.
• Defining, measuring, and evaluating relevant paid media KPIs
• Manage the planning, building, and reporting of multiple paid media activity across the UK and ROI, going beyond paid search, social, and programmatic display
• Continuous development of accounts through A/B testing
• Work cooperatively with other channel managers to create a seamless and integrated approach
• Collaborating with wider teams across SEO, CRM, UX, CRO
• Supporting the delivery of daily/weekly/monthly reports with context around performance, creating paid media forecast
• Reporting to stakeholders across UK and international territories
• Work with the Head of Digital Growth and the Sales Director to reach channel growth targets

Essential Skills

• 4+ years of experience managing lead gen paid media activity with large monthly budgets
• Exceptional knowledge of Paid Media platforms including Google Ads, Microsoft Ads, Meta Ads, LinkedIn Ads and Programmatic Display
• Able to propose long-term strategies and create long-term testing plans related to account growth
• You have the ability to leverage analytical insights from both GA4 and offline data sets to improve lead quality, improve conversion and increase leads.
• Experience conducting fair AB tests and conducting PPC account optimisations on a large scale
• Not afraid to challenge and be open to challenges
• Naturally creative whilst using data to drive every decision

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