PPC Digital Marketing Executive - Workstreet : Job Details

PPC Digital Marketing Executive

Solihull

£40,000, to £45,000 Basic Salary

Our client is searching for a results-driven marketeer who thrives in a Pay Per Click environment. The successful candidate will be responsible for managing our client’s paid search/media strategy with the aim of generating qualified inbound leads for the sales team, ensuring a successful return on investment.Roles & Responsibilities:

• Take ownership of our client’s PPC strategy , managing campaigns to drive qualified leads for the sales team.
• Optimise campaign performance through A/B testing, bid management and conversion rate optimisation.
• Develop captivating landing pages, aiming to convert search traffic into qualified sales.
• Collaborate with the sales team to understand customer plans and ensure campaigns are aligned with business challenges.
• Effectively managing budgets to maximise ROI and lead quality within the monthly PPC budget.
• Implement advanced attribution models that accurately track campaign performance from click to close.
• Reporting on key metrics lead quality scores and conversion rates.

Skills & Experience:

• 3+ years proven experience managing PPC budgets with demonstratable ROI.
• Experience in optimising campaigns for B2B lead generation within a competitive market.
• Strong analytical skills, with experience of Google Analytics 4, Tag Manager and Search Console.
• Advanced knowledge of Google Ads platform, including search, display and remarketing campaigns.
• Experience with Microsoft Advertising and other paid channels.
• Proficiency with SEM tools like SEMrush for keyword research and competitive analysis.
• Experience developing and optimising landing pages for conversion using platforms like Unbounce & Dudo.
• Experience with marketing automation and CRM platforms, particularly Salesforce and Pardot.
• Experience with attribution modelling and closed-loop reporting.
• Knowledge of PPC within multiple geographic markets.
• Familiarity with A/B testing methodologies and statistical significance.
• Experience managing and prioritising campaigns across multiple products and business units.