Paid Social Executive - Candidate Source - TEAM : Job Details

An opportunity has arisen for a Paid Social Executive to join a global iGaming business that has a multi-million-pound search budget focused on the UK, Spain, Canada, and LATAM with plans to enter many new markets in 2025. They cultivate a fast-paced, collaborative environment where innovation drives everything they do. Their teams are passionate about delivering top-tier gaming experiences, leveraging data-driven insights, and staying ahead in an ever-evolving industry. As they grow, they’re looking for talented professionals to join them - driving performance, creativity, and excellence across all areas of the business. What’s in it for you:

• 24 days of annual leave, with additional days awarded after 3 years of service.
• Hybrid work model – 3 days in the office, 2 days working from home.
•  Competitive salary plus an annual bonus (eligible after completing probation).
• Private healthcare and life insurance provided upon successful completion of probation.
• Participation in the company pension scheme.
• Regular team socials and events to foster a fun and engaging work environment

The Role of Paid Social ExecutiveYou will assist with the development of full-funnel campaigns in multiple markets, with initial focus on Meta channels in the UK and Canada. The role is performance-oriented and requires someone who can juggle multiple tasks, including but not limited to ongoing campaign management and reporting, creative analysis, measuring data and regularly sharing insights with relevant stakeholders.This is an exciting opportunity for a proactive marketer to build their skills within a key marketing discipline. You will learn how to effectively communicate hard data to internal teams and senior management. Experience with Meta is essential and experience within the iGaming industry is a plus but not essential. It is an exciting time to join our client as they continue to grow exponentially in an extremely competitive landscape. Your expertise will contribute to digital marketing operations that increase brand awareness and deliver impactful results related to player acquisition and retention.Key responsibilities:

• Assist in creating campaigns across paid social channels such as Meta, TikTok, and Snapchat, while managing creative publishing, targeting, and budget allocation.
• Coordinate with digital marketing and marcomms/creative teams to produce creative assets, including visual images, video, and copywriting. (Click-up Platform)
• Build a weekly report of results, which will also feed into monthly and quarterly reports using Excel and formulas for automation.
• Measure campaigns in line with CPA and CLV targets. This includes bottom-of-funnel customer acquisition campaigns and higher-funnel campaigns, which are evaluated on softer metrics.
• Liaise with the data side of the marketing team to ensure optimal tracking setup. Implement tracking links and landing pages to ensure all published ads are fully functional.
• Absorb overseas market nuances and understand how different cultures and audience behaviours feed into marketing strategies across Latam markets and new markets that will be in housing.
• Review competitor paid social ads for inspiration and insights related to your work and present quarterly insights to relevant stakeholders.
• Be willing to test out new creative ideas in ads
• Contribute to meetings on assets and results you manage directly.

Key Skills and Qualifications of the Paid Social ExecutiveA candidate who is open to learning more on paid social, develop their current skill set in preparation for a mid-senior level role. Experience in a similar B2C role is essential.

• Experience managing paid social campaigns, with a strong understanding of running paid media activity, the importance of user journey optimization, and landing pages.
• Proficient in key performance metrics and overall campaign measurement.
• Ability to plan, build and execute a paid media campaign with guidance on hand if needed.
• Understanding digital tracking, measurement and reporting tools.
• Good understanding of marketing platforms (Meta/X/Twitter/TikTok/Snapchat)
• iGaming experience is preferred.
• Solid understanding of iGaming products, including the role of operators in relation to target audiences, as well as legal compliance and promotional T&Cs in marketing materials.
• Proficiency in Microsoft Excel (formulas, pivot tables, VLOOKUP, data analysis) and Microsoft Office (Excel, PowerPoint, Word) for reporting and presentations.
• Excellent written and verbal communication skills.
• Analytical mindset, able to interpret data logically and present insights effectively.
• Team player, capable of building strong relationships with internal teams and external agencies.
• Proactive, confident, and eager to take initiative, with a bold approach to testing new strategies.
• Highly organized, able to manage multiple projects efficiently in a fast-paced environment.

To apply for this role as Paid Social Executive, please click apply online and upload an updated copy of your CV.Candidate Source Ltd is an advertising agency.  Once you have submitted your application it will be passed to the third party Recruiter who is responsible for processing your application. This will include holding and sharing your personal data, our legal basis for this is legitimate interest subject to your declared interest in a job. Our privacy policy can be found on our website and we can be contacted to confirm who your application has been forwarded to.