Paid Media & Partnerships Manager - Niche Fragrance. - Veblen International : Job Details

Our client is a well-established privately owned niche fragrance brand, boasting a cult following they have a passionate, entrepreneurial, and creative culture,

Job Summary:

Reporting to the Head of Global Digital , the Paid Media & Partnerships Manager will be pivotal in developing and executing global paid media campaigns across various digital channels. Additionally, you'll establish strategic partnerships to drive brand awareness, traffic, and conversions, playing a crucial role in optimizing paid media investments and leveraging partnership opportunities to achieve business objectives.

Key Responsibilities:

• Paid Media Strategy: Develop and implement comprehensive paid media strategies across various digital channels.
• Campaign Management: Plan, execute, and optimize paid media campaigns to maximize ROI and engagement.
• Media Buying & Optimization: Identify and negotiate media buying opportunities to optimize campaign performance.
• Partnership Development: Establish strategic partnerships with relevant brands and platforms to expand brand reach.
• Relationship Management: Build and maintain strong relationships with media partners, agencies, and vendors.
• Agency Management: Oversee third-party PPC, Paid Social, and Affiliate agencies.
• Creative Development: Collaborate with creative teams to develop compelling ad creatives and promotional assets.
• Performance Measurement & Reporting: Monitor, analyse, and report on key performance metrics for paid media campaigns.
• Budget Management: Manage paid media budgets and allocations to maximize ROI.

Key Experience & Skills:

• Proven experience in paid media management and digital advertising in the beauty industry or a similar industry environment.
• Expertise in digital advertising platforms such as Google Ads, Facebook Ads Manager, etc.
• Strong analytical skills and proficiency in data analysis tools.
• Excellent communication and negotiation skills.
• Results-driven mindset with a passion for driving business growth.
• Ability to work effectively in a fast-paced environment and manage multiple projects.

The role offers hybrid working.