Paid Media Marketing Analyst - Candidate Source - TEAM : Job Details

A global iGaming client is growing their Marketing Data & Analytics Team. The team collaborates with internal country and product marketing managers, online and offline channel specialists and multiple external agencies to deliver a multi-million-pound ATL and digital brand and performance budget focussed on the following markets: UK, Spain, Mexico, Sweden, Ireland, Brazil, Canada and LATAM, with plans to enter many new markets over the next few years.Benefits

• 24 days annual holiday, plus additional days with service
• Hybrid working
• Competitive salary + 10% discretional performance related annual bonus
• Opportunities for career growth and professional development
• Private healthcare and life insurance cover after probation

The Role of Paid Media Marketing AnalystWe are seeking an experienced Paid Media Marketing Analyst to join the team. You will support on the delivery of Paid Media insight and marketing recommendations to the global teams to drive campaign optimisation and improve overall efficiencies.This role has a global remit and will spearhead analysis across all channels from product marketing to digital performance campaigns, to TV and other ATL activity. This requires you to be an adept communicator, prioritising multiple projects and managing stakeholder expectations. We are looking for a proactive individual with a strong cross channel marketing analytical experience and a passion for staying abreast of industry trends.Responsibilities:Marketing Analysis

• Take MA briefs from product, ATL and performance channel and country teams, senior management, and other stakeholders and analyse digital/product and offline campaign datasets and present the subsequent results together with all relevant insights and campaign optimisation recommendations back to the stakeholders, explaining complex data and the resulting insights in a clear and actionable format.
• Plan testing methodology to show campaign success for each stage of the acquisition funnel and for ongoing customer loyalty programmes
• Find additional campaign and business optimisation/scale opportunities by compiling data from various sources including PPC, Social, Programmatic, (ATL: TV/Radio/OOH/VOD etc) CRM into a single consumable data set, analysing it and presenting back findings accordingly
• Utilising media mix modelling and multi-channel digital performance attribution modelling for measurement of multimillion pound investment and its effectiveness across both ATL and digital performance channels from both internal and external teams
• Use existing campaign data to identify and build sophisticated profitable customer segments/profiles to enable better future targeting (across both offline and online channels)
• Collaborate with managers and senior stakeholders to agree annual budgets and forecast results.
• Identify trends, insights, and opportunities for optimising strategies at a campaign level across mainly digital performance channels for all GEOs
• Review external agencies campaign performance presentations (both monthly/quarterly and annually) ensuring their findings are robust and challenging them where appropriate to improve subsequent campaign planning and performance
• Managing relationships with multiple internal and external stakeholders based all over the world.
• Stay updated with industry trends

Key Skills and Qualifications of the Paid Media Marketing Analyst Marketing Experience

• Extensive experience in a data driven marketing role (e.g. paid media analyst/marketing analyst/media insight analyst) within a digital/performance and ATL marketing environment (i.e. working for a digital performance or full-service media agency) or performing a similar role client side ideally from an e-commerce, high volume digital/online first transactional business. This means someone with ATL, and digital marketing experience and an understanding of how those channels work together to drive customer acquisition and retention
• A demonstrable track record of managing complex data sets across multiple online and offline channels and proven experience of analysing and reporting results and insights on digital performance and ATL campaigns, spanning all common channels (Paid Search/paid social/programmatic/affiliates/CRM) and offline channels (TV/Radio/OOH/VOD/Sponsorship, etc.)
• Solid understanding of marketing analysis and reporting principles, especially digital marketing channels and metrics (acquisition and retention and LTV)
• Experience of MMM and digital attribution modelling. Ie. working with Mixed Media Modelling and/or Multi Channel Digital Attribution Models. By this we mean using these models to report back on online/offline campaign performance and weighted digital path to conversion performance

Technical experience

• Strong ability to interpret data, perform statistical analysis, and develop actionable insights.
• Attention to detail, critical thinking, and a proactive approach to identifying and solving data-related challenges
• Excellent written and verbal communication skills, capable of explaining technical findings to non-technical stakeholders
• Ability to work independently and collaboratively in a fast-paced environment and ideally in different markets in EUROPE/NA @ CAD and LATAM. You will need to build and manage relationships with members of teams globally

To apply for this role as Paid Media Marketing Analyst, please click apply and upload an updated copy of your CV.Candidate Source Ltd is an advertising agency.  Once you have submitted your application it will be passed to the third party Recruiter who is responsible for processing your application. This will include holding and sharing your personal data, our legal basis for this is legitimate interest subject to your declared interest in a job. Our privacy policy can be found on our website and we can be contacted to confirm who your application has been forwarded to.