Paid Media Manager - AT Talent Ltd : Job Details
Paid Media Manager
AT Talent LtdJob Location : North East London, UK
Position: Paid Media Manager
Clients: Retail & Ecommerce
Overview: As a Paid Media Manager at our independent agency, you will be responsible for overseeing and executing paid media campaigns for our diverse portfolio of retail clients. This role requires a deep understanding of digital advertising platforms, strategic thinking, and a passion for delivering results. You will collaborate closely with cross-functional teams to develop and implement innovative paid media strategies that drive traffic, engagement, and conversions for our clients.
Responsibilities:
Campaign Strategy and Planning:
- Develop comprehensive paid media strategies tailored to each client's objectives, target audience, and budget.
- Conduct thorough keyword research, audience analysis, and competitor benchmarking to inform campaign strategies.
- Collaborate with the account management team to align paid media efforts with overall client goals and marketing initiatives.
Campaign Execution and Optimization:
- Set up, manage, and optimize paid campaigns across various platforms such as Google Ads, Facebook Ads, Instagram, Twitter, LinkedIn, and other relevant channels.
- Monitor campaign performance, analyze key metrics, and provide actionable insights to improve ROI and achieve client KPIs.
- Implement A/B testing methodologies to refine ad creatives, messaging, targeting, and landing pages.
Budget Management:
- Manage client budgets effectively to maximize ROI and ensure campaigns are delivered within allocated spend.
- Monitor daily spend and adjust bidding strategies to optimize campaign performance while maintaining efficiency.
Client Communication and Reporting:
- Serve as the primary point of contact for clients regarding paid media campaigns, providing regular updates on performance, insights, and recommendations.
- Prepare detailed performance reports highlighting key metrics, trends, and actionable insights, demonstrating the value of our services and driving client retention.
Stay Updated on Industry Trends:
- Keep abreast of industry trends, algorithm updates, and emerging technologies in paid media advertising.
- Share insights and best practices with the team to foster continuous learning and innovation.
Requirements:
- Bachelor's degree in Marketing, Advertising, Business, or related field.
- Proven experience (X years) managing paid media campaigns, preferably within an agency environment.
- Expertise in Google Ads, Facebook Ads Manager, and other digital advertising platforms.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Excellent communication skills with the ability to effectively present ideas, strategies, and results to clients and internal stakeholders.
- Detail-oriented mindset with a focus on delivering high-quality work within deadlines.
- Ability to multitask and prioritize tasks effectively in a fast-paced environment.
- Google Ads certification and other relevant certifications are a plus.
Salary : 42000 - 46000
Apply Now!