Paid Media Lead Hybrid - Forward Role : Job Details

Paid Media Lead

Salary up to £45k - potential to stretch for the right candidate

York – 3 days in, 2 days home

Are you ready to take the lead on large-scale Paid Media campaigns for a fast-growing, international consumer brand?

Forward Role are proud to be once again supporting an exciting global business that’s making waves in the ecommerce space, with operations across 150+ countries and a strong presence throughout Europe. They’re known for being innovative, data-led, and deeply passionate about their customers. With a multi-million-pound annual marketing budget, they’re now looking for a Paid Media Manager to take ownership of their core PPC channels – and help shape the future of performance marketing across new territories and platforms. This is a hugely exciting, brand new role that the business has never seen before – are you ready to make your mark?!

The role:This is a hands-on and strategic position, where you’ll initially focus on scaling Google Ads and Microsoft Ads activity across 20+ markets. Working closely with the Head of Performance Marketing, you’ll shape and execute best-in-class campaigns, while also getting stuck into emerging channels like Paid Social, Affiliates and Marketplaces as they grow in importance.

What you'll be doing:

• Plan, build and optimise Paid Media campaigns across Google & Microsoft Ads
• Analyse campaign performance and adjust to hit key metrics (ROAS, CPA, product margin)
• Support the Head of Performance Marketing in growing out the wider acquisition mix, across Paid Social & Affiliates
• Run A/B tests and uncover new growth opportunities
• Stay on top of industry trends and bring fresh ideas to the team
• Support wider performance marketing efforts as the channel mix evolves
• Play a key role in scaling paid activity across 20+ international sites

What we're looking for:

• Strong hands-on experience with Google Ads (Search, Shopping, etc.) – either in-house or agency side
• A commercial mindset – you understand the importance of return on ad spend
• Experience or exposure to other paid channels like Paid Social is a bonus
• Analytical thinking – confident working with large data sets and turning insight into action
• Someone proactive, curious, and excited by working in a fast-moving, high-growth business

The perks:

• Hybrid working (3 days onsite) in a newly refurbished HQ
• Onsite café, gym, physio & bar
• Generous staff discounts across premium consumer goods
• Mental health support, EAP & access to 30+ qualified MH first aiders
• Great culture, relaxed dress code, and regular socials

This is a fantastic opportunity for a performance-driven marketer to join a brand that invests in its people and its platforms. If you're ready for a new challenge and want to make your mark on a global scale — let’s chat.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.Forward Role is operating as an employment agency.