Paid Media Executive - Zachary Daniels : Job Details

Paid Media Executive | DTC | Liverpool | Salary up to £35k Basic + Benefits

Join this incredible brand who are experiencing high growth and global expansion, in the role of PPC Manager.

An exciting opportunity has opened up for a Paid Media Executive to join a fast-growing marketing team. The ideal candidate will be passionate about digital marketing, data-driven decision-making, and continuous optimisation.

As a Paid Media Executive, you'll be responsible for assisting in the planning, execution, and analysis of paid media campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), TikTok, and email marketing tools. You'll work closely with other marketing professionals to ensure campaigns align with wider brand goals.

• Assist in the setup, monitoring, and optimisation of paid media campaigns across digital platforms.

• Conduct audience research, keyword analysis, and competitor benchmarking to inform campaign strategies.

• Monitor daily performance metrics, providing regular insights and actionable recommendations.

• Contribute to ad copy creation and suggest landing page improvements to boost campaign performance.

• Collaborate with internal marketing and ecommerce teams to ensure consistent messaging and strategy alignment.

• Manage ad spend within budget and optimise toward KPIs including ROAS, CPA, and CTR.

• Use platforms like Google Analytics, Google Ads, and Meta Ads Manager to analyse data and identify opportunities.

• Support with A/B testing and contribute to performance reviews with senior stakeholders.

• 2-3 years' experience in a paid media or performance marketing role.

• Familiarity with tools such as GA4, Klaviyo, Shopify, and Excel.

• High attention to detail and strong analytical skills.

• Strong communication abilities and a proactive, team-oriented mindset.

• Able to manage multiple tasks in a fast-paced environment.

  Apply today to be considered!

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