Midweight Copy Writer - Guidant Global : Job Details

Guidant Global is working in partnership with Dyson to recruit for a Copywriter in Malmesbury, Wiltshire.

We're looking for a Mid-weight Copywriter to work in the Direct and Digital team. Reporting to the Head of Copy, you'll be responsible for creating new copy across a wide variety of digital communications, including working with UX teams and managing enhancements to our website. You'll be a creative thinker, yet also pragmatic at bringing campaigns to life.

You may be a middleweight writer wanting to move into a dynamic, fast-paced role with a leading technology company, or a junior writer looking to make the next step into a mid-weight position.

Function Overview

The Direct and Digital team is focused on delivering an outstanding online user experience, both for existing Dyson product owners and for potential new consumers. The copy team's role is to write and manage copy for the site, both for the local GB market and for our wider global markets.

Responsibilities

• Present work to brief owners and senior stakeholders - articulating ideas and confidently defending proposals with reasoned and evidenced arguments.
• Interrogate creative briefs for the products and technologies you're writing about.
• Collaborate closely with your colleagues in other teams and work across a range of media to create seamless campaigns.
• Build a thorough understanding of the Dyson story - our heritage, our philosophy, how we talk about ourselves.
• Contribute to the overall Dyson tone of voice, writing copy based in fact, scientific principles and clear consumer benefits - not marketing jargon or spin.
• Take responsibility for the basics - grammar, spellchecking and proofing work prior to production.
• Share your knowledge within the Copy team and the wider business, to constantly improve copy at Dyson.

Skills

• 3+ years of experience in a reputable creative agency, in-hose team or with a proven track record as a freelance writer, preferably with experience of writing technology copy.
• An inherent skill for storytelling and understanding of narrative structure as a means to engage and absorb people on a human level.
• Ability to question a brief and highlight key creative challenges or opportunities.
• Experience of working on digital and print campaigns.
• Excellent copywriting, editing, and literacy skills, including spelling and grammar, with an obsessive eye for detail.
• Knowledge of SEO and understanding of performance and analytical tools.
• Good knowledge of Microsoft Word and Excel, and knowledge of Adobe and web software.
• Ability to quickly develop an understanding of Dyson, its engineering ethos and visual identity and to judge what makes good Dyson communication.