Media Data Specialist - UK - 211 - Schroders - eFinancialCareers : Job Details

Job DescriptionMedia Data Specialist Business Area: Global Marketing Location: London Reporting to: Head of Media and Campaign Strategy Job title: Media Data Specialist Who we're looking forWe are seeking a Media Data Specialist to support the Head of Media and Campaign Strategy overseeing the measurement, integrity, and governance of paid and owned media data across international markets. This role will work closely with media agencies, the Performance Media Lead, data scientists, and an Analytics Specialist to optimize media performance and develop global measurement frameworks. The ideal candidate will have expertise in media analytics, data governance, and dashboard creation to support data-driven decision-making, enhance targeting in priority markets, and monitor regional campaign performance. About SchrodersWe're a global investment manager. We help institutions, intermediaries and individuals around the world invest money to meet their goals, fulfil their ambitions, and prepare for the future. We have around 6,000 people on six continents. And we've been around for over 200 years, but keep adapting as society and technology changes. What doesn't change is our commitment to helping our clients, and society, prosper. The baseWe moved into our current HQ in the City of London in 2018. We're close to our clients, in the heart of the UK's financial centre. And we have everything we need to work flexibly. The teamThe Campaign and media strategy team is pivotal in advancing Schroders' brand presence and authority within the financial sector. Focused on engaging financial professionals and investors, this team leverages strategic content and targeted advertising to convey our investment expertise, enhance thought leadership, and effectively communicate our market insights. By utilising both owned and paid media channels, we aim to build strong relationships with financial professionals and drive informed investment decisions. What you'll doMedia Analytics & Performance Measurement

• Develop and manage global media measurement frameworks for paid and owned media channels, including programmatic, search, display, social, video, and direct publisher partnerships, to standardize performance tracking and reporting.
• Collaborate with media agencies and the Performance Media Lead to track and optimize paid media performance, ensuring campaigns meet KPIs related to target audience engagement, brand awareness, and ROI.
• Work closely with data scientists to create intelligent targeting lists for priority markets based on media performance insights, customer behavior, and segmentation strategies.
• Standardize data collection, tracking methodologies, and reporting dashboards across internal teams and external agency partners.
• Ensure integration of media analytics with CRM systems (Salesforce) and investment platforms for enhanced targeting and insights.

• Work with the Analytics Specialist (platforms team) to create relevant, user-friendly dashboards that provide real-time performance insights and support decision-making.
• Develop dashboards that monitor regional progress on campaigns, ensuring that local teams have clear visibility into performance trends, optimizations, and areas of improvement.
• Work with the Analytics Specialist (platforms team) to ensure dashboard design and data visualizations align with key business goals and media objectives, prioritizing high-impact metrics.
• Ensure dashboards incorporate key media KPIs, such as target audience engagement, AUM growth, media spend efficiency, and conversion tracking.
• Continuously refine dashboards based on stakeholder feedback and evolving business needs to ensure actionable insights are easily accessible for regional teams and senior leadership.

• Partner with media agencies and the Performance Media Lead to ensure compliance with data privacy laws and responsible use of media data in targeting and analytics.
• Oversee data accuracy, integrity, and accessibility across global paid and owned media campaigns.
• Assist in managing data audits and regulatory reporting related to media data governance.

• Manage media analytics tools (e.g., Google Analytics 4, Adobe, Power BI, etc) to enhance reporting and insights across all paid media channels.
• Collaborate with data scientists to leverage advanced analytics, AI-driven models, and predictive analytics for targeting optimization in key markets.
• Lead first-party data integration efforts with third-party media platforms while ensuring compliance with data privacy regulations.
• Collaborate with media agencies to establish and implement best practices for tracking methodologies, pixel implementation, and attribution tools across campaigns.
• Collaboration with Media Agencies & Internal Leads
• Work closely with media agencies and the Performance Media Lead on our team to track and optimize paid media performance, ensuring campaigns meet KPIs related to target audience engagement, brand awareness, and AUM growth.
• Partner with the Performance Media Lead to ensure agency strategies align with global measurement frameworks and governance standards.
• Collaborate with agencies and internal leads to standardize data collection, tracking methodologies, and reporting dashboards across regional campaigns.
• Ensure transparency and alignment between agency performance insights and internal media strategy.