Media Buyer - Automotive Experience Essential - Reed : Job Details

Media Buyer: Strategic Media Investment Lead – Automotive Sector

Location: Greater London Area

Type: Full-Time | Hybrid Working Available

Salary: Competitive Benefits

About the Opportunity

A globally recognised automotive innovator is expanding its UK footprint and seeks a commercially astute media strategist to lead integrated campaign planning and execution. This is a pivotal role within a high-growth environment, offering exposure to cross-functional teams and senior stakeholders.

Key Focus Areas

• Shape and deliver multi-channel media strategies across traditional and digital platforms.
• Partner with internal brand and retail teams to align media investments with business objectives.
• Drive audience segmentation and market intelligence to inform targeting and spend efficiency.
• Lead agency relationships and negotiate media placements to optimise ROI.
• Monitor campaign performance and deliver actionable insights to executive leadership.
• Ensure compliance with financial and regulatory frameworks, including SOX.
• Stay ahead of UK media trends and emerging technologies relevant to the automotive space.

Ideal Profile

• Proven experience in media planning and buying, ideally within automotive, FMCG, or agency environments.
• Strong grasp of UK media channels, consumer behaviour, and competitive dynamics.
• Skilled in media analytics tools (e.g., Nielsen, Kantar, DV360, Meta, Google Ads).
• Confident managing large budgets and navigating complex stakeholder environments.
• Comfortable working at pace, with a sharp eye for detail and performance metrics.
• Automotive sector exposure is a distinct advantage.

Why Join?

This is a rare opportunity to influence media strategy for a brand with global reach and a strong innovation pipeline. You’ll be part of a collaborative team driving transformation in one of the most dynamic sectors in the UK.