Marketing Technology Executive - Computappoint : Job Details

Marketing Technology Executive (Website)

Hybrid Working - 50% - London 

Our client within the legal sector is  investing in a new website design, build and launch and is seeking a MarTech Executive to ensure it runs successfully once it has launched.

You will be responsible for technical support around content, functionality and enablement as well as website management, followed by technical expertise across other marketing technology tools. 

Responsibilities:

• Website incident management
• Website application support and administration
• Helping implement best practice processes and training to encourage and enable MBDC and other functions to confidently and capably use the website
• Manage and collaborate with third-party vendors, suppliers and partners
• Technical project support working with various internal project teams to implement and enhance new technologies
• Technical Support for other marketing technologies and processes including digital media, analytics, virtual events administration and support, CRM, video and audio technical support
• Build and execute key digital marketing, including SEO/SEM, social media and advertising campaigns, and ability to support internal teams on relevant initiatives
• Measure and report the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identifying trends and ability to evaluate end-to-end user experience across multiple channels and digital touchpoints 

Skills & Experience:

• Experience within a professional services / business-to-business environment.
• Experience with CMS platforms.
• Knowledge of cybersecurity, web accessibility, and data protection.
• Understanding of agile web development and web product release management.
• Understanding of systems, network architecture, databases, and SQL.
• Knowledge in web frameworks and languages preferred: JS, HTML, CSS, and other modern frameworks is essential.
• Knowledge of CRM systems, mailing automation platforms, e-marketing tools, and processes.
• Knowledge of website analytics tools (e.g., Google Analytics)
• An understanding of ad serving tools (e.g., DART, Atlas) and setting up and optimising Google Adwords campaigns.
• Proficiency in Windows Operating Systems, Microsoft Office, Adobe Creative Suite.
• Experience in data analysis
• Ability and willingness to occasionally work outside of normal working hours/days as required.

Services offered by Computappoint Limited are those of an Employment Business and/or Employment Agency in relation to this vacancy.