Marketing Manager - MAYFLEET RECRUITMENT LIMITED : Job Details

We are seeking an experienced and proactive Marketing Manager to lead the planning and delivery of integrated marketing campaigns that showcase our products and services to a global audience.

You will be required to work 1-2 days PW in the Sommerset office as part of the role.

You will drive brand visibility, support customer engagement, and ensure that marketing activity aligns with our strategic and commercial objectives.

Key Responsibilities

• Develop and execute the organisation’s marketing strategy across domestic and international markets.
• Lead the planning and execution of multi-channel campaigns, including digital, social media, events, and traditional marketing.
• Collaborate with Product, Sales, and Communications teams to support new product launches and enhance market reach.
• Manage marketing budgets and agency relationships to maximise efficiency and return on investment.
• Analyse campaign performance using marketing analytics and CRM tools to inform data-driven decisions.
• Ensure brand consistency across all internal and external communications.
• Produce compelling marketing content, including brochures, case studies, and thought leadership.
• Identify and leverage emerging marketing trends to maintain competitive advantage.

Essential Skills and Experience

• Proven experience in B2B or public sector marketing, preferably within data, technology, or geospatial sectors.
• Strong understanding of integrated marketing strategies and digital channels.
• Excellent communication and stakeholder management skills.
• Proficiency with CRM systems and marketing analytics tools (e.g., HubSpot, Salesforce, Google Analytics).
• Experience in brand management, content creation, and campaign delivery.
• Demonstrable ability to manage budgets and agency relationships.
• Strong copywriting and editing abilities.

Desirable

• Experience in regulated or government-facing sectors.
• Knowledge of data, geospatial, or technology markets.
• CIM or equivalent professional marketing qualification.