Marketing Manager - MTrec Recruitment : Job Details

Rewards and Benefits

• Permanent career opportunity
• Excellent company culture
• Joining a highly successful and expanding business
• An opportunity to help develop, shape and implement your own marketing department
• Working with a very supportive director
• A varied, exciting and challenging new role

MTrec’s Client Opportunity

Our client is an established and highly successful group based in Durham, with a growing national presence.

They are now looking for an experienced Marketing Manager, to work closely with one of their directors to develop and implement a new marketing function within the business. You will play a key role in developing the infrastructure, processes and overall marketing strategy and plans, to make a real meaningful and long-term impact in the business.

The role you will be doing

• Support the director in developing the marketing function of the business.
• Develop and optimise the group website.
• Leading and managing daily operations of the Marketing Department.
• Plan and implement marketing campaigns that drive engagement, leads, and customer loyalty.
• Develop, refine and execute an annual marketing strategy including overseeing the evolving digital marketing strategy
• Analyse, interpret, and report on the effectiveness of marketing activities to ensure continuous improvement
• Elevate the company presence and reputation.
• Craft compelling content across various formats including press releases, news articles, email campaigns, editorial pieces and brochures
• Interpret technical data into clear, impactful marketing materials tailored to target audiences
• Conduct competitor analysis to inform strategies and ensure competitive
• Build and maintain strong relationships with stakeholders, including external press contacts.
• Oversee and drive engagement with the internal marketing platform to ensure effective internal communication
• Negotiate contracts with stakeholders as needed, such as buying and selling advertisement space
• Serve as the lead advocate for the company’s ambassador programme, driving community engagement initiatives
• Travel throughout the region to their various sites.

About You

• Previous marketing management experience, with the ability and clear track record to help develop a marketing function and implement strategy and plans.
• Degree in marketing or equivalent would be advantageous
• Excellent social media and copywriting skills.
• Strong understanding of web content, SEO, and user experience.
• Creative approach with the ability to work under pressure and to short timescales
• Strong copy writing experience, with excellent oral and written communication skills
• The ability to manage multiple projects/tasks simultaneously
• Have a strong understanding of effective marketing communications using current and emerging technologies
• Excellent commercial negotiation skills
• Team player who can lead and inspire
• In front of camera presentation skills
• Experience of customer service tracking metrics
• Video creation / presentation and some photography