Marketing Manager - Platinum Resourcing : Job Details

Our client, a growing and innovative company committed to lowering carbon emissions, is seeking an experienced Marketing Manager.

You will play a pivotal role in shaping the brand identity and reputation. You will be responsible for supporting the development and execution of strategic B2B marketing plans in line with ambitious growth.

Through a multi-channel approach you will help promote products, engage target audiences and contribute to the growth and reputation of the company.

This is a hybrid role working 2-3 days in the office, located in Marlow, paying £40,000 per annum.

Duties:

• Translate and implement strategy set by VP into a clearly defined multi-channel actionable plan with clear objectives, measurement KPIs & timeframes for each activity.
• Continuous oversight of marketing mix and product roadmap with holistic understanding of how to influence and improve positioning
• Support and execute content creation (written and design) across all channels (digital/brand/event) touchpoints
• Work with the VP to continuously improve, monitor and enhance channel performance.
• Collaborate with cross-functional teams to ensure marketing initiatives support product launches and overall business objectives.
• Awareness and understanding of competitors and key USPs
• Cultivate and maintain a strong brand presence in the market including website content management
• Develop and enforce brand guidelines to ensure consistency across all marketing channels.
• Management of brand application internally and externally with partners - ensuring consistent application and design across all touchpoints and collateral
• Oversee digital marketing campaigns, including social media, blogging and news, email, and content marketing, to drive brand awareness and lead generation
• Support product and project launches and marketing activities alongside identification and management of PR opportunities which require proficient levels of copywriting & proofreading
• Create engaging and informative content
• Collaborate with internal teams and external partners to produce high-quality marketing collateral
• Support B2B engagement initiatives (such as webinars) with multi-channel content and graphics support
• Support and execute marketing events, trade shows, and sponsorships to enhance brand visibility

Skills and experience required:

• Multi- channel marketing experience (ideally with B2B audience)
• Strong analytical skills and proficiency in marketing analytics tools
• Excellent verbal and written communication skills
• Creative technical, graphic design and analytical skills
• Ability to prioritise workload and meet deadlines
• Effective planning and organisational skills
• Adobe Creative Suite: to a proficient level and at a minimum in the following programs: Illustrator, InDesign and Photoshop (desirable)
• Proven experience in marketing roles
• In-depth knowledge of marketing strategies, including digital marketing, content creation, and brand management
• Preferable - Bachelor’s or Master’s degree / or equivalent in Marketing, Business, or a related field