Marketing Manager - Harvey Jones Kitchens : Job Details

Marketing Manager, Harvey Jones, Premium Home Interiors (Remote) 

Harvey Jones have hand built more than 15,000 bespoke kitchens and know exactly what it takes to deliver furniture that our clients are proud to use and have in their homes. We craft our kitchens in seven simple, beautifully made designs. They are built to last using traditional construction techniques, and each design can be customised and personalised to our client’s exact needs and tastes. We are a growing company with showrooms across the UK and plans to open more, our award-winning ranges and projects are regularly featured across magazines, newspapers, and design websites. 

As Marketing Manager, you will be at the heart of driving the business on to even greater things as we continue our strategic & forward-thinking development. Working alongside the Marketing Director you’ll lead a marketing team that includes, digital and content, and play a pivotal role in driving the development and execution of marketing initiatives to enhance brand visibility, generate leads, and contribute to the continued growth of the company. 

You will be responsible for crafting and implementing innovative marketing strategies that align with business objectives and effectively reach target audiences. 

Additionally, the Marketing Manager will actively manage relationships with external marketing agencies and coordinate the development of marketing collateral to ensure a comprehensive and cohesive marketing approach. 

Responsibilities:? 

Strategic Planning 

• Develop and implement comprehensive marketing strategies aligned with overall business goals. 
• Conduct market research to identify trends, competitive landscape, and opportunities for growth. 
• Collaborate with cross-functional teams and agencies to ensure marketing plans integrate seamlessly with other business functions. 

Campaign Development and Execution 

• Lead the creation and execution of integrated marketing campaigns across various channels (digital, social, showrooms). 
• Monitor campaign performance and adjust strategies to optimise results. 

Digital 

• Manage agency work across marketing channels, including Paid Search, Paid Social, SEO, PR and Web Development. 
• Utilise data and analytics to measure the effectiveness of digital campaigns and make data-driven decisions. 

Brand Management 

• Oversee the maintenance and enhancement of the brand's image and reputation. 
• Develop and enforce brand guidelines across all marketing channels and materials. 
• Ensure consistent messaging and positioning in all marketing efforts. 

Marketing Collateral 

• Coordinate the creation and production of marketing collateral, including brochures and promotional materials. 
• Collaborate with internal team to ensure marketing collateral aligns with brand guidelines. 
• Oversee the distribution of collateral materials through various channels, including our showrooms. 

Agency Management 

• Cultivate and maintain strong relationships with external marketing agencies. 
• Collaborate with agencies to ensure the successful implementation of marketing campaigns. 
• Evaluate agency performance and provide constructive feedback for improvement. 

 Budget Management 

• Develop and manage marketing budgets, ensuring effective allocation of resources. 
• Monitor and report on ROI for marketing campaigns and initiatives. 

 Essential skills 

• Minimum 5 years mixed marketing experience 
• Proficient knowledge across digital marketing channels and tools. 
• Ability to think strategically and develop marketing plans that align with overall business objectives 
• Analytical mindset with the ability to interpret data and optimise campaign performance. 
• You will have two direct reports, so people management skills are vital  
• Excellent communication skills, with the ability to collaborate effectively with cross-functional teams. 
• Demonstrated creativity in developing innovative marketing campaigns and materials. 

Familiarity with WordPress, Klaviyo, Canva/ Adobe, Hootsuite and GA4 is preferred?