Marketing Manager - Events and Media Talent : Job Details

Marketing Manager - B2B information / subscription service

Here is a Marketing Manager role offering a mixture of challenge, fun, excitement and responsibility as well as a real opportunity to build your marketing career with a leading B2B media company.

Strategic, operational and highly commercial

Not only do you understand strategy, you are not afraid to roll up your sleeves and deliver activity. In fact, you will develop and implement marketing plans and campaigns across all channels.

You will set the tone and the pace of all marketing activity. Importantly, as a highly commercial Marketing Manager, you will add real value to our client’s business and not simply project manage marketing campaigns.

Full marketing mix with particular focus on digital

With high levels of creativity, you will bring tried and tested marketing ideas as well as innovation to the role. With responsibility for delivering ambitious growth in subscriptions, renewals and resulting revenue, you will:

• develop and implement detailed marketing plans
• undertake segmentation and targeting
• exploit the full channel mix with particular focus on digital marketing including email marketing, content, social media and PR
• carry out research to identify opportunities as well as understand customer/market needs
• provide accurate and timely reports on status of existing projects and marketing results.

In short, you offer an exceptional combination of marketing skills and commercial understanding and a 'go-getter’ dynamic personality. You’ll need to be a strategic and analytical thinker, challenge assumptions and, above all, be completely focused on delivery.

Major B2B media brand, significant rewards

Our client is a leading publisher of a business intelligence information service and is a major brand within the B2B information sector.

If you live and breathe marketing, possess a minimum of 4 years’ B2B publishing / subscription / information services experience and have genuine aspirations to progress your career, you can expect a salary of up to £45K, 20% bonus based on achieving agreed targets plus excellent benefits including hybrid working.

Ready for the next step in your marketing career? Email your CV to us today.