Marketing Lead - B2B Events - Lipton Media : Job Details

Marketing Lead - B2B Events

£55,000 - £60,000 + Bonus + Excellent Benefits

Our client is a leading authority within the education space, highly respected worldwide. They produce reports, publication and global events, primarily conferences.

In line with their ambitious growth plans the need has arisen to hire a Marketing Lead to join their rapidly growing events department.

The marketing lead candidate will demonstrate an unbridled passion for marketing and creativity as well as the ability to write strong and engaging copy.

Someone who is able to work under pressure, is focused on hitting targets, delivering great results, makes things happen with ease and is able to multi task with their eyes closed.

You should be a confident individual able to work and communicate with senior stakeholders and partners as this will be a core part of your role.

Responsibilities: Marketing Lead

• Lead on strategy planning; co-ordinating; implementing; and monitoring of marketing activities to drive attendee growth for their wide portfolio of events and generate partner and sponsor interest via lead generation activities throughout the year.
• Identify target audiences and create individual marketing plans, ensuring messaging is benefit led and speaks to the key audiences
• Nurture strategic relationships with key event/media partners and stakeholders both internally and externally
• Develop, deliver and maintain marketing materials (partner packs, case studies) to use as sales tools for the sponsorship sales teams.
• Maintain detailed event project plans, conduct regular checkpoints with deliverable owners, escalate risks and challenges appropriately, and ensure event is executed on time and on budget.
• Generate post-event reports and insights for the commercial team to inform the strategic direction for future commercial events.
• Copywriting, proofreading of marketing collateral, liaising with designers and sub-editors
• Create, implement and manage engaging email marketing campaigns and newsletters, including copywriting, design, testing and deployment through to reporting
• Manage 2-3 direct line reports effectively ensuring that they are delivering on the marketing strategies that they are responsible for Experience Required: Marketing Lead
• Proven B2B events experience in a marketing role (must be international)
• Previous line management experience
• Confident and talented self-starter who is able to hit the ground running
• Commercially astute and entrepreneurial outlook
• Ability to work to agreed deadlines, working well under pressure
• Excellent planning and organisational skills in order to manage and prioritise workload
• Excellent verbal and written communication skills, including spelling, grammar and proofreading, with the ability to tailor style and approach to suit a variety of global audiences
• Educated to a degree level

Lipton Media is a specialist media recruitment agency based in London. We specialise in all forms of b2b media sales including conferences, exhibitions, awards, summits, publishing, digital, outdoor, TV, radio and business intelligence.

Our clients range from small start-up companies to FTSE 100 and 250 businesses. We work with people at every stage of their career from undergraduates looking for their first entry point into sales to senior managers and directors looking for their next challenge.