Marketing Executive - Links Recruitment Ltd : Job Details

Want to take your marketing career to the next level? We’re looking for a talented, experienced marketing professional to help deliver a comprehensive programme of campaigns and content – supporting exciting growth across multiple solutions and industry verticals. In the role, you’ll leverage the full marketing mix to promote our products and services. You’ll play a key role helping the Marketing Team to develop the company’s strategic approach, then lead on the successful execution of our plans. Responsibilities

• Lead on the development of our brand identity, tone of voice and messaging.
• Identify and execute relevant opportunities for media coverage.
• Plan and deliver inbound and outbound campaigns in line with the company plan.
• Create and distribute materials which generate target enquiries for the business.
• Report on success and areas of improvement across our lead-generation programmes.
• Understand and bring to life our customer pain points and value proposition.
• Produce content and collateral that supports successful sales execution.
• Manage the storage and distribution of our comprehensive asset library.
• Collaborate with and manage suppliers, agencies, third parties and partners.
• Represent the company and our brand in the industry as required.
• Engage in team planning sessions and present updates on project progress.

 What we need from you

• Experience creating and delivering comprehensive marketing campaigns.
• SCO Marketing Skills.
• Adobe creative suite experience.
• Demonstrable advanced use of typical marketing platforms such as CRM, marketing automation, content management systems and more.
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns.
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
• Proven track record creating various short- and long-form content.
• Ability to lead projects and support/manage other stakeholders through the process.
• Understanding of business challenges, buying processes and how to position solutions for senior decision-makers.
• First-class planning and organisation.
• Enthusiasm, positivity, and a solution-focused mentality.

Salary: £35,000 – £50,000 Negotiable Dependent on ExperienceHours: Mon. to Fri 09.00-17.00