Job Location : London, UK
Marketing Executive
London or Winchester
Your award-winning international financial services consultancy is well known in their industry. A company that values their biggest asset… its people. Who advise one quarter of the FTSE250 and half of the FTSE100 firms.
You will be part of a well-respected, successful and growing business development team of circa 35. The team leads and implements all marketing, sales and client development programmes and plays a key role in developing and delivering the firm’s strategy.
With the team you will help to deliver integrated and impactful campaigns. You will work on a range of marketing plans and campaigns including content, events, client relationship development, and brand driven campaigns. This role has huge scope to develop along with the skills and interests of the successful candidate.
Key Responsibilities
Work with partners and other members of the BD team to deliver effective marketing and BD plans and activities, using a wide range of tactics and channels
Execute and manage a variety of BD activities, such as events, webinars and podcasts, market research, literature and report production, content drafting, award submissions, internal and external communications, and lead generation
Manage the delivery of projects and tasks including taking briefs, diary management and logistics, follow up, measuring return on investment, and ensuring internal stakeholder buy in at all stages
Develop integrated and innovative marketing and sales support campaigns which reach the right people with the right message at the right time
Support the campaign delivery aspects of the brand campaigns, working closely with the Marketing Communications team
Draft marketing and sales support materials (working with partners where appropriate) such as emails, flyers, briefing notes, web copy, brochures, event literature, presentations, social media posts and blogs
Work with specialists in the team (eg PR, digital, design, CRM, events) and external agencies and suppliers where appropriate to deliver successful results
Monitor competitor activity and produce regular competitor updates
Skills and experience
Prior experience in a business development / marketing role, preferably within B2B professional or financial services
An understanding of when and how to use a wide variety of tactics from across the marketing mix to increase the external profile of the business which may include events, digital, thought leadership, content, market research, communications, product and message development, client targeting, acquisition and development
It would be desirable if you have;
An understanding of financial, actuarial, consulting, investment and insurance markets would be valuable
Partnership experience
Experience and ability to use CRM databases, webinar platforms (ON24 in particular), content management systems and email marketing tools
Basic understanding of design software (ie InDesign) would also be useful
What’s in it for you?
Core benefits package includes:
For you:
Professional study support (where applicable)
Access to internal Wellbeing, LGBTQ+, Multicultural and Women’s networks
For your family:
Life assurance, income protection, enhanced maternity/paternity/adoption and shared parental leave
For your health:
26 days annual leave (pro-rata for part-time working) plus bank holidays (most of which can be taken flexibly!) with options to buy & sell holiday
Private medical insurance
Discounted gym memberships, critical illness and dental insurance through flexible benefits
Eye care vouchers
Cycle to work scheme
Digital GP services
For your wealth:
Competitive pension scheme
Discretionary bonus scheme
High street discounts
Season ticket loans
For others:
Volunteering opportunities
For the environment:
Electric vehicle salary sacrifice scheme (qualifying period applies)
Salary : -
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