Marketing Executive - Blue Square : Job Details

ARE YOU THE ONE?

Are you a data driven marketer with a desire for a high-pace, energetic environment? As a Marketing Executive, you will be an integral part of Northwest Europe marketing team, responsible for developing and executing targeted marketing strategies to drive engagement and revenue growth within our key accounts. 

You will collaborate closely with the marketing, sales, and customer success management teams to create personalised marketing campaigns that resonate with our high-value clients.

Join our dynamic team and dive into the heart of targeted strategies that drive engagement and revenue growth!

WHAT YOU’LL BE UP TO

ACCOUNT RESEARCH & SEGMENTATION

Conduct thorough research and analysis of target accounts to understand their business needs, challenges, and pain points

Utilise data to aid in decision-making on account prioritisation and personalised marketing outreach

PERSONALISED CAMPAIGN DEVELOPMENT

Collaborate with the marketing & account team to design and implement 1:1 marketing campaigns tailored to specific accounts

Create compelling content, messaging, and activations that align with the identified outcomes and needs of each account

CHANNEL STRATEGY

Identify and recommend the most effective marketing channels for reaching target accounts, including events, email marketing, social media, direct mail, and other relevant platforms

SALES & ACCOUNT MANAGEMENT

Work closely with the sales and account management teams to align marketing efforts with their strategies and objectives

Foster strong communication to ensure marketing initiatives support the sales process effectively

RESEARCH

Continuously seek opportunities to improve the customer experience for key accounts through personalised marketing efforts and customer-focused initiatives.

Stay up to date with the latest trends and best practices in Account-Based Marketing. Share knowledge and insights with the marketing team to enhance overall marketing strategies.

DATA ANALYSIS/TRACKING

Utilise data analytics tools and marketing automation software to measure campaign performance and track key performance indicators (KPIs)

Continuously monitor and optimise campaigns based on data-driven insights

ARE YOU OUR PERFECT PARTNER?

• Someone who is keen to kick-start their career in marketing
• Someone who can strategically drive engagement through market research and insights etc
• Someone with a creative flare
• Someone who is confident when communicating with key clients

WHAT YOU CAN EXPECT FROM US

• Competitive Salary: £35,000 Per Annum 
• Company Sick Pay 
• HP Discounts 
• Life Assurance: 4 times your annual salary 
• Perkbox (Rewards Portal) 
• Development Opportunities– our teams have historically moved from area roles into all manner of other jobs! 

WHO ARE WE?

We’re Blue Square. An award-winning, retail marketing agency connecting and engaging audiences with some of the world’s most loved brands. We believe in the power of human touch across the buyer to customer journey to grow sales, increase loyalty and build brand love for our clients. People are at the centre of our success. We go above and beyond to support, develop, and nurture our talented employees to driver personal growth and love what they do. 

At the heart of our agency are our ETHIC values – and we’re on a mission to work with individuals who share and believe in them.