Marketing Executive - Marshall Wolfe : Job Details

Marketing Executive - Digital & Automation - Omnichannel

Marshall Wolfe is hiring on behalf of our client, who are looking for a driven and creative Marketing Automation Executive to join their team. In this role, you'll be pivotal in building and executing data-driven marketing campaigns across various digital channels, where you’ll also design and implement automation workflows to enhance engagement.

What You'll Be Doing:

• Create data-driven marketing campaigns across multiple digital channels.
• Design engaging workflows that enhance the user experience, from SMS to chatbots.
• Create content that connects with users and supports our client's brand voice.
• Track, test, and review campaign performance to continuously improve open rates, click-throughs, and conversions.
• Work closely with internal teams to align marketing efforts with company goals and identify new opportunities for automation.

Requirements:

• Strong experience in digital marketing and automation - specifically with email, SMS, WhatsApp, and chatbots.
• Extensive omnichannel marketing communication experience.
• Proficient in planning and delivering successful email/CRM marketing and automation campaigns.
• Hands-on experience with HTML email tools such as Mailchimp, SendGrid, or Twilio for automated campaigns.
• Data-driven mindset with the ability to analyse performance metrics and optimise campaigns for improved results.
• Excellent copywriting skills, with a focus on crafting engaging, audience-specific content.
• Familiarity with marketing automation platforms and CRM systems.
• Working knowledge of WordPress.

Please apply with your CV in the first instance.