Marketing Communications Manager - Iceland : Job Details

As one of the Best Big Companies to Work For, we have a rich history of loving our customers and looking after our teams. 

We understand that success is achieved through our people, and we are searching for a Marketing Communications Manager to join our growing business. 

Purpose of the role:

We’re looking for a results-driven Marketing Communications Manager to lead the planning,

execution, and analysis of multi-channel marketing campaigns. You’ll work cross-functionally to bring strategic

initiatives to life, ensuring campaigns are delivered on time, on brand, and on budget. This role is ideal for

someone who thrives on data, creativity, and collaboration, and who can translate business goals into impactful marketing activity.

In this role you can expect to:

Understanding of brand positioning, customer segmentation, and value propositions. · Familiarity with integrated marketing approaches across TV, digital, social, audio, and offline channels. · Knowledge of campaign lifecycle: briefing, creative development, launch, optimisation, and reporting. · Experience with go-to-market strategies and product launches. · Understanding of marketing funnels and conversion optimisation. · Knowledge of customer personas, market research, and competitor analysis. · Ability to tailor messaging and targeting based on audience behaviour. · Leadership & Management experience.

You should apply if:  

Campaign Planning: Ability to design and structure multi-channel campaigns aligned with business goals. ·

Data Analysis: Interpreting performance metrics (CTR, ROI, engagement, conversions) to optimize campaigns.

Audience Targeting: Segmenting and understanding customer personas to tailor messaging.

Budget Management: Allocating and tracking campaign spend effectively. · Project Management: Managing timelines, deliverables, and cross-functional collaboration. ·

Stakeholder Communication: Clear and persuasive communication with internal teams and external partners. ·

Briefing & Creative Direction: Writing effective briefs and guiding creative development. · Adaptability: Responding to performance data and market changes with agility.

Creative Thinking: Generating compelling campaign ideas and messaging. · Problem Solving: Navigating challenges like underperforming campaigns or shifting priorities.

Attention to Detail: Ensuring accuracy and consistency across all campaign elements.

Leadership and Management

What to expect from us:  

• Collaborative environment  
• A competitive salary with an excellent benefits package 
• 25 days holiday, plus 8 days bank holiday 
• 15% store discount, 30% club individual restaurant discount 
• Discounted gym membership 
• Charity fundraising events 
• Educational sponsorship 
• Enhanced maternity/paternity leave 
• Long service awards 
• Reward & recognition