Marketing Analyst - Fintop Consulting Limited : Job Details

About the company:

The organization is renowned for establishing the benchmark in the property sector. As the foremost estate agent in London, they boast over four decades of expertise in the city's real estate market, consistently maintaining a leadership position through their innovative application of technology. With a state-of-the-art cloud-based analytics platform, the lead analyst plays a pivotal role in providing recommendations and improving this platform. This position is well-suited for individuals seeking high visibility and the opportunity to create a significant impact.

Roles & Responsibilities:

• Formulate strategies to effectively engage target audiences by assessing market trends, consumer behaviours, and competitor activities.
• Conduct thorough research on consumer preferences, market dynamics, and competitor strategies to inform marketing initiatives.
• Monitor, evaluate, and generate reports on the performance of marketing campaigns across various channels, including digital and traditional platforms.
• Analyse sales pipelines, customer behaviour patterns, and key metrics from email campaigns to assess effectiveness and inform future strategies.
• Compile comprehensive reports detailing marketing expenditures and revenue generated from campaigns.
• Develop and maintain dashboards for stakeholders to monitor real-time marketing activities, provide regular updates on essential metrics to marketing managers, and highlight overarching trends to executives.
• Utilise detailed analysis techniques to create customer profiles and segmentation strategies.
• Apply analytics to identify high-value customer segments and tailor marketing efforts to maximise revenue potential.
• Conduct in-depth competitive analysis and benchmarking studies to uncover growth opportunities and inform strategic decision-making.

Expectations & Requirements:

• Possess a Bachelor's degree in Statistics, Mathematics, Marketing, or a related field, accompanied by over 4 years of experience in the marketing domain. Additional relevant short courses are considered advantageous.
• Demonstrate advanced proficiency in SQL, Excel, Google Analytics 4 (GA4), and PowerBI. Exhibit knowledge in Customer Relationship Management (CRM) programs and databases.
• Apply strong analytical thinking, adopting a strategic mindset, and maintaining a keen attention to detail. Possess the ability to interpret intricate data and convey findings in a clear and accessible manner.
• Showcase excellent verbal and written communication skills, coupled with exceptional organisational abilities to effectively manage multiple projects.
• Exhibit a solid understanding of key marketing principles and digital marketing technologies. Demonstrate the capability to work with data across various channels, with specialised expertise in a specific facet of marketing analytics.
• Display eagerness to learn and stay abreast of the latest technological advancements, market trends, and developments in digital marketing platforms.

Additional Information:

• Flexible working arrangement with 3 days per week in the office.
• 25 days of annual leave.
• Access to a comprehensive and continuous training programme.
• Abundant career advancement opportunities.
• Engaging company culture featuring sponsored social events.
• Participation in diversity and inclusion networks.